Today, the human being has evolved in a different way and implementing technology throughout its environment, has changed its system until shopping, the world of the market has not been left behind and has been innovated making marketing strategies change in a resounding way, they are no longer the same strategies from 10 years ago to today, among that evolution is Inbound Marketing this is a strategy that is fashionable in the digital market because it aims to attract people to your page web, and not only that but it goes beyond and turns it into a client and even becomes promoters of your business. You will wonder how this can be done?
The main thing to have traffic is to make educational quality content (text, videos, optimized landings among others) that are impactful for your users, where these show or details in a relevant way as your business will address the problems and needs of your customers ideal, and then they are in your bases start an interaction with them.
Methodological phases of Inbound Marketing
1.- Attract: In this first phase it is very important because here where you are going to have a great traffic on your website, this can be done by making a strategy mixing great resources such as social networks, SEO techniques, PPC, in the resources that you manage and agree to your business as you want to reach that public and bring it to you who knows your business and the product you want to acquire.
2.- Convert: At this stage or phases you must convert these strangers who came to your pages to be a visitor and where your great sales opportunities will be, here you will use the interaction with them either by means of autoresponder or social networks, here you can have a more direct contact where you must eliminate the doubts and questions that each visitor has, make different educational content that is relevant and valuable for each one, do not elaborate random contents because here where you will be enhancing your image have a schedule of meetings in your calendar, offering direct links to your users so that I can contact you.
3.- Close: Here where those visitors will enter, they will fill out the forms so that later they are added to your databases they will be your clients.
4.- Delight: This is the last phase and not least since here you have to keep these customers to continue with you and get to do your business promoters, how could I do this process? You must provide comfort and personality to each client where you can keep them satisfied, always providing useful information, which always shows how valuable they are to you, as your business is the best place, so that they become promoters and reconmile with their family friends
