This application allows us to have a direct contact with our clients to whom we solve any requirement and we as a company can offer our services and products in a more direct way.
Source
It is totally different from WhatsApp, although with it you can contact people with the normal WhatsApp application since the only ones that will install WhatsApp Business will be the companies.
WhatsApp Business connects users with business, to start business they will have to register and install the WhatsApp Business application and have to be with a different number than the one they have in the WhatsApp application, that is, the company number for a side and whatsapp number on the other.
This application will allow our business to have a company profile, that is, it will have a description of what the company is dedicated to, email, address and with verified social media accounts to avoid fraud.
Whatsapp Business has tools for companies such as automatic answers to frequently asked questions such as welcome messages, absence messages such as when the company is not activated or cannot develop that service, it also has a section where we can see the statistics of the messages Read to adapt our strategy to our customers and thus be much more precise with our strategies and with what works and with what does not, it is fully compatible with WhatsApp web, so if we have a computer it can be used from there.