McDonald's introduces a "global currency" in 50 countries
On the occasion of the 50th anniversary of the iconic Big Mac sandwich, the McDonald's restaurant chain introduced the "global currency" to the market. One MacCoin is equivalent to one burger in 50 countries around the world.
It's a big year for Big Mac. The most powerful restaurant in the world has made an iconic birthday party its iconic sandwich. - We're proud of her. It's not often that any product will be the same for half a century, "said McDonald's general manager Steve Easterbrook in an interview with Business Insider.
How to get a MacCoin? In the United States, you only need to buy a sandwich, and in return you will get a coin that can be exchanged for another burger in one of the countries covered by the promotion - Hypebeast.com informs.
MacCoin and BitCoin comparisons appeared on the network, but McDonald's quickly dispelled doubts. The only similarity is the name. - Our coin is not cryptocurrency. It should be understood as a collector's token, for which you can get a prize in the form of a sandwich - the company said.
Where did you get the idea to create a MacCoin? The Big Mac index was the inspiration. In 1986, the journalists of The Economist analyzed how much Big Macs can buy a citizen of a given country for their salary. On this basis, they measured the approximate purchasing power in various places. Why economists have chosen this sandwich? The reason is simple - the Big Mac is widespread in many places around the world, and one of the basic conditions for calculating the purchasing power parity and comparability of prices between different countries is to include a set of the same goods.
- We want to emphasize the international strength of our sandwich - the company's representatives said.