Shipping is one of the most stressful parts of online transactions. Especially when you have to deal with impatient customers or someone who is shopping from your site for the first time. From the point they pay for the product to the point they have become satisfied with their purchase, you have to keep them entertained and informed about their order status. They do not trust your site the first time they purchase from you, which makes them cancel their order. So, shipping strategies for eCommerce is crucial.
However, as an eCommerce site, you can only have so much control to give them tracking details. Despite this, there are a few more things as a retailer you can take to improve your customer’s shipping experience and make them feel more comfortable with their process. Here are 7 tips that we have compiled for you. Don’t forget to check out the plugin suggestion we mention at the end of the blog to easily implement these tips.
7 Tips To Improve Customer Shipping Experience On Your ECommerce Site
1.Provide An Estimated Date Of Delivery
In a study by Baymard Institute on checkout usability, users voted estimated delivery date as necessary. About 60% of online shoppers said they greatly prefer to see the delivery date estimated over the standard Shipping Speed guidelines, typically offered by online stores.
Guaranteed date of delivery is an essential aspect of online shopping. It allows your customers to compare different shipping methods, affected by several factors such as processing time, differing delivery days, holidays, and more. Miscalculating their delivery date can bring sourness to the customer-business relationship.
As an online shopper, it is no wonder you too must have encountered shopping sites that do not offer you an estimated date of delivery. Many customers have reported their plans being spoilt due to late delivery or no knowledge of when the product would be delivered.
In many cases, a faster delivery would cost the company more, and they might ask the customer to pay for it. It means that, while choosing their shipping options, they should be informed about the charges levied on them. As if they have no budget for it, it would just spoil their experience, and you might find difficulties retaining them.
2.Shipping Notifications
Shipping notifications are one thing that looks irrelevant when they arrive but would lead to panic if they do not. Many people have a habit to take a quick glance into their mail inbox to see the confirmation mail of their order and the shipping details. After that, they would either delete it or keep it until they have received the product and are satisfied with it (just in case anything goes wrong). But when not received, they would be worried if the retailer has canceled their order, or if the payment had some issues and thus their order has been canceled.
To avoid this miscommunication, do not ignore the shipping notifications. We are today living in an era where people are choosing shipping notifications to be sent over their mobile phone through SMS services. Besides the shipping companies’ notifications, improve a customer’s shipping experience by sending them shipping notifications. By doubling this process, you will help your customers understand the problem is not from your end, and for better information where they should call or mail for more information.
Discover more info:7 Ways To Improve Customer’s Shipping Experience