OK, slight hyperbole, but the fast times posted in training by three of our intrepid heroes - defending champion Lizzy Yarnold, team-mate Laura Deas and men's slider Dom Parsons - have had the skeleton fraternity asking whether their new attire has played a part.
The timing of the article was perfect and a smart strategic move by the British team
USA Bobsled & Skeleton chief Darrin Steele
Those complaints prompted the sport's governing body to clarify that the suits were legal.