Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020.
Although brick-and-mortar shopping has come back into our lives and health security limitations have been lifted, online shopping is still a great opportunity for retailers to increase their overall YoY revenue. Having a deeper look at some Cyber Monday statistics will allow you to understand and predict consumer behavior, tailor your strategy to fit the needs of consumers, and ensure the overall success of your Cyber Monday efforts for 2022.
ContactPigeon’s Picks: The Most impressive Cyber Monday Statistics
Now that shoppers are transitioning from in-person to digital or a combination of the two, Cyber Monday has quickly become popular amongst shoppers who anticipate all year the unbeatable savings that come with the Thanksgiving week. Featuring some of the largest discounts without the hassle of having to fight for them in-store, Cyber Monday has understandably become one of the most successful days for eCommerce.
Cyber Monday is an opportunity for retailers to bring in new traffic, further build relationships with returning customers, and contribute to the overall increase of their YoY sales. Every year, the statistics show just how impactful this event is for retailers, both big and small. Understanding some of the most impressive statistics about Cyber Monday in the previous years will allow retail executives to emphasize their 2022 Cyber Monday strategy and plan accordingly.
- Cyber Monday in 2020 reached $10.8 billion in sales, setting a record for U.S. shopping day to date. (Adobe, 2020)
- Home goods, specialty gifting, and electronics saw the most orders on Cyber Monday 2021. (Bluecore, 2021)
- Smaller retailers experience a 501% increase in sales on Cyber Monday. (Forbes, 2020)
General Cyber Monday Statistics
Cyber Monday is a piece of a larger puzzle known as Cyber Week. Once Cyber Monday showcased its potential for overall retailer growth, retailers began using Thanksgiving week to promote online deals, along with their in-person efforts like Black Friday. However, Cyber Monday has remained strong as a leader across all of Cyber Week, bringing in notable statistics showing retailers the importance of partaking in this event.
- There was a 15.1% increase in revenue from 2019 to 2020 Cyber Monday. (Adobe, 2020)
- In 2020, traffic to brick-and-mortar stores was down by 42.3% during Cyber Week. (Forbes, 2020)
- During the peak hours of Cyber Monday 2020, the buying rate reached $12 million per minute (C.B.S. News, 2020)
- The median discount given by the top 50 brands is 50%. (Digital Commerce 360, 2021)
- Cyber Monday and Black Friday lead acquisition to be increased by 180% compared to regular shopping days. (Socital, 2020)
- The traffic to brick-and-mortar stores was down by 42.3% during Cyber Monday 2020. (Forbes, 2020)
- On average, consumers spent $431 on Cyber Monday 2019. (Blippr, 2020).
Historical Cyber Monday Statistics
Beginning in 2005, Cyber Monday has not slowed down its growth, continuing to be one of the most popular online shopping days of the year. Although it has seen tremendous growth in our digital age, its history holds stats that showcase its potential from its early days.
- Cyber Monday began in 2005 and was created by the National Retail Federation. (Reader’s Digest, 2021)
- Even after The Great Recession hit, Cyber Monday sales continued an upward trend, hitting $846 million in 2008. (Comscore, 2008)
- Cyber Monday spending hit $1 billion for the first time in 2010. (CNN Money, 2010)
Cyber Monday Retail Statistics
Retailers constantly seek new strategies and campaigns to stay ahead of competitors and increase their YoY revenues. Cyber Monday is an excellent opportunity for retailers to challenge themselves and their competitors yearly. Looking at and making sense of statistics from previous years will allow retailers to tailor their Cyber Monday strategy to fit the consumer’s needs.
- 4 out of 5 retailers run lead acquisition campaigns during Black Friday and Cyber Monday. (Socitel, 2020)
- 49% of Cyber Monday 2020 shoppers wanted to see better deals and more ads from stores leading up to the sales. (Deloitte, 2020)
- 23% of these shoppers prioritize fast and free delivery and return options. (Deloitte, 2020)
- 88% of the top 50 retailers offered deals for Cyber Monday 2020. (Digital Commerce 360, 2020)
- Large retailers saw a 486% increase in Cyber Monday sales in 2020. (Retail Dive, 2020)
- Items discounted by the highest percentage were electronics during Cyber Monday 2021. (Adobe, 2021)
Cyber Monday eCommerce Statistics
ECommerce saw an uptick in buyer activity when the world began transitioning to a digital setting. This trend continued to soar around the pandemic when shoppers were placed on lockdown and retailers were forced to close their brick-and-mortar stores. Retailers emphasized their eCommerce efforts, allowing shoppers to have more online shopping opportunities than ever before. Once shoppers recognized the ease of shopping online, retail events like Cyber Monday became a more attractive option, especially compared to its counterpart, Black Friday.
- Clicks on the sites of digital retailers went up by 46% on Cyber Monday in 2020 (ClickZ, 2020)
- Amazon holds the largest market share among this event’s online sellers at 56%. (Edison Trends, 2019)
- Shopify generated more than $5.1 billion in sales during Cyber Week 2020, seeing a 76% increase from 2019. (Shopify, 2020)
- Amazon also experienced a high number, with its merchants collecting more than $4.8 billion, a 46% increase from 2019. (Amazon, 2020)
- During the final hours of Cyber Monday 2022 (7 p.m.–11 p.m. PST), consumers are expected to spend 30% of the day’s total revenue. (Inc., 2022)
- Experts are predicting that inflation, labor shortages, and supply chain issues will impact online shopping for Cyber Monday 2022. (Yahoo! News, 2022)
Cyber Monday Sales Statistics
Sales statistics are arguably one of the most important to pay attention to as a retailer that partakes in Cyber Monday. These sales stats give retailers insight into what products are bringing in revenue, how successful aspects of a Cyber Monday campaign are, and how to improve on them in the future to contribute to the bottom line. Some of the most notable sales statistics from recent Cyber Monday include:
- Top sellers for Cyber Monday 2021: AirPods, Hot Wheels, Nintendo Switch, laptops, and T.V.s. (Adobe, 2021)
- Top sellers for Cyber Monday 2020: “Super Mario 3D All Stars,” AirPods, Vtech toys, H.P. and Dell computers, and Chromecast. (Adobe, 2020)
- Top sellers for Cyber Monday 2019: Nintendo Switch, V.R. devices, Samsung T.V.s, “Frozen 2” toys, and L.O.L. Surprise Dolls (Adobe, 2019)
- Cyber Monday 2019 has an average conversion rate of 7.75%. (Socital, 2019)
- For Cyber Monday 2019, Amazon held the largest market share at 56%, followed by Best Buy (11%), Walmart (9%), Macy’s (6%), and eBay (5%). (Edison Trends, 2019)
- Cyber Monday 2020 held the biggest discounts during holiday sales, with a median discount rate of 29%. (Digital Commerce 360, 2020)
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