FCE Media Article:
Until recently, D2C strategies were complementary to the retail business, but in light of such momentous problems as the pandemic and global crisis, e-commerce has become the best channel for companies to interact with their consumers, stakeholders, and influencers. Quarantine measures and avoidance of crowds has become the new standard, and a significant drop of attendance at shops has forced brands to adapt their services to operate online.
Learn more: https://fcegroup.ch/en/news/text/id271-2020-08-16-d2c-is-growth-possible-for-the-brand-in-the-face