Data Management Platform market accounted for $1,399.7 million and is expected to reach $ 5,177.5 million by 2026 growing at a CAGR of 15.6%. Rising adoption of data management platforms among advertisement & PR agencies, increase in the effectiveness of the audience engagements and rise in the use of data management platform among the end users are some of the major factors propelling the market. However, time and resource invested in formulating a strategy for users hinders the market growth.
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The market data outlined in this report consists of key business parameters as similar market size, market share, key operators, above vendors or the foremost brands being in this industry, which helps to correctly assess the present competitive situation. To improve the understandability, the market knowledge is supplied with figures, pie-charts & tables for quantitative report Spirometers of the market.
Some of the key players in the Data Management Platform market are Adobe Systems, Inc, Cloudera Inc, Cxense ASA, IgnitionOne, Inc, Informatica, KBM Group LLC, Krux Digital Inc, Lotame Solutions Inc, MediaMath Inc, NeuStar, Inc, Oracle Corporation, Rocket Fuel, Inc, SAP SE, SAS Institute, Turn Inc and V12 Group Inc.
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By end user the Publisher segment is anticipated to witness higher growth due to continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. DMP has several benefits to offer for publishers as they make content more relavant, helps in making the advertisers campaigns perform better and increases the value of the publication and improves content personalization.
Geographically, North America dominated the market due to increase in online customer and internet usage, rise in technological advancements and connected devices.
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Platform Types Covered:
Private Data Management Platforms
Open Data Management Platforms
Data Types Covered:
1st party data
2nd party data
3rd party data
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