The major drivers for the growth of dehydrated potato market are the increasing popularity among consumers for their taste, all seasonal availability and longer shelf life. Potatoes are rich source of potassium, carbohydrates and vitamins. They contain calories, vitamin C, vitamin B6, manganese, phosphorus, niacin and pantothenic acid. Dehydrated potatoes are actually instant potatoes which take less to time to cook and are easy to digest. Potatoes are bulky, heavy, and sensitive to moisture. Storing them requires a considerable amount of space as well as the ability to maintain stable temperature and moisture conditions. Potatoes preservation by dehydration solves the storage problems. Dehydrated potatoes act as convenient staples or domestic emergency food supplies for 2/3rd of the global population.
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Dehydrated potatoes are higher in calories per ounce than their fresh counterparts. Most commonly used preservatives in the dehydration process are sugar, salt, etc. Over-consumption of these products can lead to several health issues such as hypertension, diabetes and coronary heart disease. Several nutritious alternatives to dehydrated potato products, such as baked cauliflower, baked kale, spinach chips, soy crisps, etc. have been emerging to serve the health concerned people. The higher calorie-content of dehydrated potatoes and preference to more nutritious alternatives over them might discourage the fitness conscious people and can be the restraint to the market growth.
Dehydrate potato market is segmented on the basis of product form, type, flavour, type of raw material and distribution channel. By form, the market is classified as dices, cubes and shreds, dehydrated potato flakes, dehydrate funeral potato, granular & fine flower, dehydrated potato gems, and gratin. Dehydrated potato market is segmented by type into fries, low-salt fries, low-fat fries, baked potato and red-skin potato, out of which, fries are the most popular type. By flavour, the market is divided into conventional potato and sweet potato. The market can be classified on the basis of raw material type as natural and organic. By distribution channel, the classification is done as departmental stores, specialty stores, supermarkets and online stores.
The regional segmentation of the market is done as: North America, Europe, Latin America, Asia Pacific and Middle East and Africa. According to the U.S. Department of Agriculture, potato is the fourth most consumed crop in the world, behind rice, wheat and corn. Asia Pacific region is likely to witness high demands for dehydrated potato products in the forecast period as China, India and few other Asian countries are the largest potato producers in the world. North America had the highest consumption share in the market in the recent years and is likely to have higher growth in the forecast period.
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Key players in dehydrated potato market are: Agrana group, Aviko B.V., Basic American Foods, Agrarfrost International, Keystone Potato Products LLC, Bem Brasil Alimentos LTDA, Augason farms, Paliwal Potato Industries, Bikrampur Potato Flakes Industries Ltd., Birkamidon GmbH, Lamb Weston Holdings Inc, Mccain foods, Solan S.A., Pacific Valley Foods, Yesraj Agro Exports Pvt. Ltd. The market has high growth aspects and intense competition. Manufacturers have been implementing various innovations to strengthen their market position. For instance, Mccain Foods pioneered the trend of producing dehydrated potato products with assorted designs and shapes like fries, smiley, tikka and many more.
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