Facebook currently whose major problem. Digadang-gadang as the greatest scandal of Facebook for 14 years, Cambridge Analytica uses data from millions of the largest social networking profiles to influence the U.S. presidential election results in December 2016.
Christopher Wylie one of the people responsible for these cases, expose a variety of things that he did.
They exploit Facebook to take millions of records from their profile. Then they built models to dissect what they can know about them and are targeting the ' devil ' in themselves. That is the basis of why the company (Cambridge Analytica) was built
of course this is a very dangerous thing. Various data privacy we can use to influence the political voice of the public, and imposes great to the results of the vote which would certainly expunge an unlimited value of democracy.
What is Cambridge Analytica?
Analytica is a Cambridge company Christopher Wylie worked. This is a company owned by billionaire technology named Robert Mercer. One of the ranks of the direksinya, before the appointed Advisor to the President of Trump, is Steve Bannon are also officers in the conservative media Breitbart.
Since past 2014, Cambridge Analytica developed a technique to get data from Facebook personality quiz. Type quiz are indeed quite popular on Facebook is done by third party companies, namely Global Science Research. This quiz using algorithms that are personal memprofil and target those who are in the age of the voters. Christopher Wylie, was the maestro behind the project.
In the beginning, the company was denied if they ' harvest ' the data from Facebook, and admitted to not using Facebook data when the 2016 presidential election. It is said also that they comply with the requirements of Facebook with no longer have the data from Global Science Research as a developer quiz.
How does Cambridge Analytica ' harvesting ' of data from Facebook?
Of course, if your profile data is the one that is abused, you don't know if your data is misused. Wylie mentions that if you make friends with someone who uses Facebook application test personality named "thisisyourdigitallife, " then you've berkonsensus with Global Science Research for them to access your data.
It gets worse, lots of Facebook users in the U.S. are paid for using this application. Certainly the end their friends who use this app finally also ' terpanen ' data.
Wylie also mentions that this data is taken by Cambridge Analytica from Global Science Research under the pretext of academic research.
Harvested data is including anything you like at various sites on Facebook. With data that is built from this course, like the algorithm developed Cambridge Analytica can know a variety of things such as race, gender, sexual orientation, even the trauma of his childhood and also susceptibility to certain types of drugs.
This makes the data quite valid and detailed account of the many profiles on Facebook. Cambridge Analytica can also design a profile based on these data, minutes and match it with the record owner. With this, they will know the candidate voters choose who it will be, if in accordance with their purpose, where in this case, choose the Trump, there are no problems. If they tend to choose Hillary, they will make the advertising system that will appear in the timeline of the electorate that might change their views to choose Trump.
How effective is the way ' cheaters ' this could influence the outcome of the election?
Quite effective. Because, Cambridge Analytica managed to match the tens of millions of Facebook data with voter records. Then from there, they are targeting the individual user's "personal marketing " to change political views
should we #DeleteFacebook?
Facebook itself consciously or not You know it, the world is full of personal ads. Of course you are familiar with the concept that if you ' Googling ' something, it will also exit the ad on Facebook. Like if you search in Google, photography problem on Facebook are suddenly a lot of advertising matter of camera.
But Cambridge Analytica is a different case. It's a little more ' spooky ' than mere personal marketing. Cambridge Analytica taking user data without consensus from the owner of the data, in other words, we don't know anything about this.
To avoid abuse of this kind of data, you need to be very careful with ' data permissions ' that always appear when you connected with applications on Facebook. But even if you did, you still remain at risk when one of your friends are forced to allow third party data is accessed