Trial and error is part and parcel of any strategy-making. However, we would like to point out some common mistakes businesses tend to make while planning and implementing their digital signage for businesses strategy.
Investing huge without testing a pilot project
If you are deploying a digital signage network for the first time, try it out with a pilot project. For example, if you have ten stores, don’t go all out and purchase the hardware and software licenses for all the ten stores. Try with one store first. This will let you figure out problems and allow you to change course without losing money.
Not choosing a powerful digital signage software
This is another common mistake that many brands make while designing a digital signage strategy. Keep your cost budgeting such that you get more ROI.
Remember, the software is the brain of your signage. So it is always recommended to choose a powerful, feature-heavy digital signage software that will simplify content publishing and rendering.
Wrong placement of screens
Many businesses make the mistake of placing the screens in nooks & corners of the showroom where their customers may not even go. Screens should always be placed in high-traffic areas like:
store windows
entry gates
Action alley
Product shelves
Billing counters
Some areas you can avoid deploying screens:
Trial rooms
Exit gates
Narrow aisles
Not enough focus on content
Content is king, even for digital signage. Sometimes businesses put so much effort and investment into strategizing that they forget to make the content strong.
Playing outdated content or showing mistakes in advertising can cost you dearly. It makes your brand look amateur, and that directly affects your sales.
Using too many different software
To make your digital signage strategy powerful, you might be tempted to use several BI (Business Intelligence) tools and software. While you are always free to do that, try not to confuse and burden your staff with too much intelligence. It can lead to confusion and friction.
Summing it Up
Whatever your digital signage strategy may be, it is important to have one. You can find a number of challenges initially, but you will always get better results with a strategy. At Kuusoft, we offer various digital signage services to our clients including consultation, content services & more.