What is digital marketing? How to Get Started
With Digital Marketing?
Are you thinking about advertising your business? Have heard of digital marketing in many places, but do not understand how to do? So this article is for you, because in this article I will share with you what digital marketing is and how to get started.
What Is Digital Marketing?
Are you thinking about advertising your business? Have heard of digital marketing in many places, but do not understand how to do? Then this article is for you, because in this article I will share with you what digital marketing is and how to get started.
Digital marketing is currently the largest and most advanced form of business advertising.
Many also ask whether it is possible to build a career by learning digital marketing, what is the income here, what qualifications are needed, for whom or digital marketing. Insha'Allah you will get all the answers from this article.
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What is Digital Marketing?
What-is-digital-marketing
Digital marketing refers to the promotion of a product, organization or brand through electronic media. In the present age, using the internet, we are now able to keep abreast of all the news of the world from the comfort of our homes, and see each other through live video conferencing with people from far and wide.
We call digital marketing the business medium that has developed using this internet system.
To put it more simply, we are constantly using sites like Facebook, Google, YouTube, etc. These sites are used by more target people like me. Since there is a lot of audience here, if we can promote our products here then we can easily get customers.
And we call digital marketing the means by which we promote our products to this audience.
Why do digital marketing?
Before you start digital marketing, you must know why you are doing digital marketing. But before answering this question, I would like to ask you a few questions - when you watch TV, do you buy all the products that you see in the advertisements or are they all important to you?
I think your answer would be "no". Because the advertisements that are being shown, the TV channel does not know who is actually watching the TV.
Now suppose you are an unmarried person and you do not have any children in your house. If there is an advertisement for baby diapers in front of you, do you see any benefit from that advertisement or is there any benefit from that company.
##But the company is not making any profit here, all the money spent on advertising is going to waste#
First of all, your product needs to be presented with the right information and interesting content according to which category the customer has full demand. You need to sort the content according to the type and demand of the product. And one of the most important things here is to create a sales funnel.
In my opinion, 95% of the companies in Bangladesh do not make sales funnels to sell their products and due to which their sales are comparatively much less.
It is possible to increase the cell 2-3 times through the sales funnel.
After creating your sales funnel you need to think about which digital medium to start marketing and you need to have a good knowledge about that digital medium
##How Many Types of Digital Marketing?##
Just as we can advertise in many ways in local business campaigns or typical type marketing, there are many types of digital marketing, but these seven mediums are very popular. In this article I will discuss these 6 types of digital marketing in detail
Content Marketing
Search engine optimization
Search Engine Marketing
Social media marketing
Email Marketing
SMS marketing
Web analytics
Content Marketing:
In English it is called "Content is King". Yes, that's right. In my last 6 years of marketing experience I would say if you want to sell something then create content.
Content is the digital expression of a product, topic or object centered on a blog post, picture or video that describes it in an interesting way. Digital advertising of various products can also be called content marketing.
Content marketing is the promotion of a product or brand through blogging, detailed discussion of products, online pictures or posters, or videos.
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Search Engine Optimization:
Search engine optimization is an organic traffic generation method. We always search for different information in Google, when we search by typing something, it is called keyword, and when we search by typing this keyword, we see a lot of results. But among the many results, we see only the 10 results that are shown on the first page.
None of us visit the site on the second or third page.
Search engine optimization or SEO basically reviews your website search results in Google, Yahoo Bing or any other search engine. SEO plays a vital role in digital marketing.
If you can properly SEO your content, when a visitor searches for information on Google or any other search engine about his desired topic, if your website or content is shown early then you will easily get free audience and of course your sales will increase. .
Because nowadays before buying a product, people search from Google or search engine, first research the issues and then make a decision.
That's why search engine optimization is one of the tools for your digital marketing.
Search Engine Marketing:
Search engine marketing is basically a paid marketing method. When someone searches for something by typing in different search engines, many times our content may not show up at the beginning of the search results. Because you are not the only one writing content here, many more are creating content on the same topic and competing to be first in search results.
Every search engine has an option to advertise and they show content at the beginning of the search results for a fee.
To many, things may seem a little complicated. I think it would be a little easier for you to understand if I gave a little example.
Search Engine Marketing
Search Engine Marketing
Look at the picture above, when I did a search for "what is search engine marketing", then the first 4 results that appear in Google are written in small letters next to "Ad" means advertisement. Those websites or companies are advertising here with money from Google.
And when someone searches by typing in their targeted keywords, Google shows their content first. We call this the PPC campaign. There are many other ways to do content marketing. Hope you understand.
Social Media Marketing:
What do you mean by social media marketing? Generally speaking, the sites that we use every day for social communication through internet browsing are all social media, and if we promote any product through these then it will be social media marketing.
For example, Twitter, Pinterest, Instagram, YouTube, Facebook, Reddit, Tumblr, LinkedIn and other social media sites.
Bangladesh and the whole world is now relying heavily on social media, and we all like to share our own lifestyle on social media. That's why there is a lot of noise on these social media sites.
If you can use this opportunity as a marketer, you will be able to increase the sales of your product many times over. There are two ways to work on these social sites.
Free marketing method
Paid Marketing Method
If you want, you can find buyers by creating and sharing beautiful content with your product on social sites for free. You can take your product to the forefront by advertising on every social media for money.
Email Marketing:
Email marketing is one of the easiest and fastest ways to reach consumers advertising your product digitally. It doesn't matter what you sell. With one click you can reach thousands of potential customers.
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By collecting emails in different ways, you can deliver the advertisement of your product with one click in a moment. It has the potential to get a lot of customers.
However, thinking about Bangladesh, as far as I can see, this marketing channel is not so popular yet. Because we still don't care so much about using email. That's why I don't think this channel will help you much if you want to work in Bangladesh market.
But keep in mind, "Email marketing is the lifeblood of digital marketing."
Yes, those of you who are dealing with International Digital Marketing, Affiliate Marketing or CPA Marketing know that email marketing is called the blood of digital marketing. That means understanding the importance of email marketing in digital marketing.
Thanks