As you all probably know that we live in a digital world, which means we're using our mobile phones, laptops and other tech devices almost all the time. Seeing such high levels of engagement with technology, digital marketing is perhaps the most important targeting area for businesses today. So, getting straight into today's video, we'll be discussing a few benefits of digital marketing in today's age.
With all that said, here are the top 10 benefits of digital marketing.
Number 1: You get to reach your target audience.
One of the most important factors for growing your business is reaching your target audience. Obviously, if your business is about selling roasted ground coffee you wouldn't be targeting the soda market, right? So, marketing your area or niche to your potential customers is very important to have the maximum sales possible as your targeted audience which in this case would be coffee consumers and cafes, will be aware of your business which will increase the overall potential of them making a purchase. Lets say, if someone is ready to make a ground coffee bag purchase, they would probably search up google for some good options and if your presence isn't there or they're unaware of your brand just because you never reached them through ads, social media, or in any other way, then obviously your market competitor wins the sale, which is what you don't want to happen. So, reaching your target audience would be the first reason why your business requires digital marketing.
Number 2: Gaining data is gaining power.
One of the biggest benefits of digital marketing is that aside from winning you sales, it wins you data, which is the most valuable key in today's world. When your business has an online presence you start to collect data and start understanding the demographic like the age, gender, regionality, etc of the audience that is interested in your service or products. Knowing your demographic is another very important factor for growing your business, as once you know which area of the market is interested in your product, then you simply target that same market area which in turn increases your sales and the potential of more people of the same demographic potentially making a purchase as well. When your marketing campaigns start generating a result, you can analyze all the data collected to make adjustments and decisions to find the right channel of marketing for your business.
Number 3: The entry resistance is close to nothing.
Let’s assume you have a small business and you’ve finally decided to give it a push with the help of digital marketing, rather than spending hundreds of thousands of dollars to carry out the operation all you need to do is use your creativity to its furthest limits on creating possible tunnels to push your business into the consumer’s mind or if you’re thinking of using ads, you can even start promoting through online ads for just a few dollars. Plus there isn’t a huge load of fulfilling requirements such as costly budget plans, risk of execution, and tons of other things to look out for, these requirements will eventually come in but not during the initial stages. So all in all, the low entry resistance will limit many barriers for you to break into the digital marketing world which will, in turn, make your overall experience smoother and easier to get a hold of.
Number 4: A global opportunity.
When you think of business expansion and especially for a global reach, the headache of operations, management, transferring, delivering, franchising, costs, and tons of other problems are certainly one of the biggest reasons why local businesses tend to avoid global expansion. But when it comes to digital marketing the possibilities are unlimited. You can reach millions of potential customers and clients around the world through digital ads and online branding as well as cut down on tons of costs, legal operational issues, and time spent on physical expansion. So reaching a worldwide global market might be another reason why your business needs digital marketing.
Number 5: There’s huge money involved.
One of the biggest reasons why more and more people are getting enrolled in the skill of digital marketing is due to its huge cash bag. This 118 billion dollar industry emerged as one of the highest paying skill sets in 2017. Almost all businesses in today’s age are looking for experienced and creative-minded digital marketing talent to enhance and optimize their business’s performance to its maximum. With the right digital marketing skill set, you can undoubtedly become one of the most important individuals within a business or a company and such a high demand obviously comes in with a huge pay, which is what digital marketers today benefit from.
Number 6: It is an evolving field.
Unlike every other industry, digital marketing is a constantly evolving field with no such boundaries or limitations. Evolving every day with the latest market trends, development in technology as well as being the game of the creative minded ones. The only destination for a digital marketer is leading the brand or business into the customer’s mind and figuring out different ways and tunnels for reaching this target being the journey. There is no such right, wrong or exact way of fulfilling this target which makes digital marketing such an interesting space, counting as another benefit of digital marketing in this list.
Number 7: Always stay ahead of the curve.
One of the biggest and most important benefit of digital marketing is that it allows you to stay ahead of the curve, and this curve being your competitors. You see digital marketing allows you to understand where you stand within your competitors and this perspective calls for frequent improvements on your drawbacks, execution plans, and strategies which means that unless you develop towards the latest marketing tactics and trends you’re lacking behind and this constant race for the best always allows your business to stay ahead of the curve, your way.
Number 8: The Return of Investment or ROI is really high.
Investing in digital marketing for your business is one of the very few investments that confirms a return on investment and sometimes with extraordinary profits. This is mostly due to fact that it is a constantly growing field and targets a digital world that has massive levels of engagement. If you have a substantial sized business and thinking of investing in digital marketing for it, the initial money that you’ll be investing would be
pretty high but with the investment in the right marketing campaign or having experienced experts in this field do the job for you, the return you’ll be getting would definitely make up for your investment, with promising profits and even further growth opportunities. So having a high ROI would be another reason why digital marketing is beneficial in 2021.
Number 9: You can develop an excellent brand.
Digital marketing allows you to seamlessly develop your clients’ or customers’ trust in your company’s brand. This is because when you provide your audience with quality content and affirmation to put trust into your company, they’re more likely to make a purchase. One of the key factors of this trust being the bridge of interaction between your brand and the audience which is made possible through your brand’s social media presence, website, or other various mediums of interaction. This stage of your potential clients engaging with your brand’s presence is the deciding factor between a potential sale or not, and here’s where your brand development comes in. So using digital marketing to develop an excellent brand is another important reason why digital marketing is beneficial in today’s age.
Number 10: It’s easy.
Digital marketing is perhaps the simplest way to increase your sales and grow your online business. This is because everything is in today's age is digital, so like old times you don't have to go door-knocking in houses or put up ads in newspapers and ask a limited audience to buy what you're offering, instead, all you do is market to the right online users through a few strategies on various social media platforms or surveys and if they're interested in what you're offering they'll simply buy it. As simple as that. And all you need for this is a marketing plan, and that's about it. As digital marketing doesn't really have any directly associated cost, it’s even easier if you assign value to the time you spend on the business, all you do is hire a marketing team or agency to do SEO, content marketing, and social media management for you, which is only a cost extensive operation, but saves you a ton of time.
So, in conclusion, digital marketing is perhaps the most beneficial tool for you if you have an online business and if you can't take advantage of its each and every aspect, you should implement at least some sort of digital marketing for your business as adapting with technology will always keep you ahead of the curve. Which is what we should've learned seeing Nokia's downfall after the company neglected the innovation of tech.