The days of traditional marketing are long gone. In the digital era, marketing needs to done in the digital space but with your key objective remaining the same which is promoting your brands. This is done through various forms of digital media, it extends beyond the internet.
Many people believe that Digital Marketing refers to Social Media Marketing, Social Media Marketing is just a part of Digital Marketing although it plays a major role in the process. It is the process of gaining traffic or attention through social media platforms such as Facebook, Instagram, Snapchat, etc.
There are many forms of Digital Media Marketing methods other than Social Media Platforms, eg. SMS promotions, Ringing Tone advertising.