Having a website and a social media accounts for your company are seems to be not enough!! Companies nowadays adopt new approaches in order to promote and enhance their digital footprint. Companies adopt and implement their own custom digital strategy that addresses their specific needs in order to increase their web traffic.
The art of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) can help companies to get more than just clicks to get more business. Whether a company is looking to increase organic traffic on search engines, run a successful advertising campaign on Facebook, Google, LinkedIn, etc., or simply trying to check if digital marketing services might be the answer for their business there approaches will be helpful.
SEO is an optimization methods which help improve website’s ability to be listed on the first or second page of organic search results. SEM, involves paid advertisements such as AdWords, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. SMO stands for Social Media Optimization and help companies increase the visibility of their social media profiles, their social networking activity and their published content so that it is found by people searching for information and resources that relate to your content.
In conclusion, a short review among the 3 approaches indicates that SEM is method which requires paid advertisement. Although SEM will get you results fast, it is limited to the size of your budget. SEO and SMO are more long term solutions which, if done right, can continually bring in the desired results for your business. So which is right for you? This all depends on your business goals, as well as the time and money that you want to spend.
Good-Luck (Team Expertek)
www.expertek.net