What is digital marketing?
Benefits of learning digital marketing.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
Definition of digital
marketing Digital marketing refers to all the marketing techniques used on digital channels to promote your offer. It also includes the entire technical ecosystem that allows you to personalize an offer.
It can be:
1.optimizing a website to be effective
2.developing an application
3.using networks social
4.social selling
5.online advertising
6.natural referencing (SEO) to win in visibility
7.of inbound marketing to attract Internet users and transform them into prospects and then into customers
8.analysis of digital actions
9.setting up a CRM
10.setting up a blog
11.Company automation of sales or marketing etc
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
Digital marketing brings together a wide range of elements that we are not going to name all of them... What is important is to know why you should care about it.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
Your consumers are now digital
As a marketing and/or sales manager, you know that you have to position yourself where your consumers are.
There are MANY Internet users(86% connected),population) and There is no longer a choice, it is not an option: you have to go ahead and invest strategically in the medium to long term!
Moreover, the behavior of these same consumers has changed: they now systematically starts their research on the Internet concerning their needs
Hence the importance of being well positioned on the requests of Internet users: this is called SEO.
For your business, you no longer have a choice, you must make yourself visible and establish a strategy that goes beyond a simple presence online is a strategy that will transform Internet users into customers.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
The ROI is perfectly measurable
All the actions carried out on the digital are traceable and measurable. The ROI of your marketing actions is finally identifiable, and your efforts recognized! You can identify and prove:
the number of visitors: how many Internet users came to your website ?
the visit / lead (prospect) conversion rate: how many of these Internet users have converted (completed a form)?
the lead/customer conversion rate : how many leads are needed to make a sale?
which Facebook post generated the most leads that were later turned into customers
which email generated the most conversions
etc.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
Don't forget that the main interest of a digital strategy is neither the number of fans nor the number of visitors but...
the number of prospects and customers from digital!
The cost of acquiring a customer is cheaper on digital
The cost of acquiring a customer (CAC) is the budget necessary to obtain a new customer in relation to the marketing and sales efforts provided. It is calculated by comparing all the marketing and commercial investments with the number of customers obtained.
It has been proven that the cost of acquiring a customer via digital marketing is 61% cheaper than a traditional marketing strategy!
How is it possible ? By using advanced traffic acquisition, conversion and lead nurturing techniques, you compile a database of qualified leads that are significantly easier to convert!
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
Digital marketing improves the customer relationship
Your customers want a different relationship with your company: closer, more open, more transparent and less intrusive. Thanks to technological innovation, digital marketing makes to optimize this customer relationship : enter the era of marketing automation !
Marketing automation is a series of actions that are triggered - automatically therefore - according to predefined criteria. You can now personalize your emailings based on registering for an event, downloading a guide... You're in the one-to-one relationship you've been dreaming of for years!
By relying on inbound marketing, in particular on the sharing of expert content, you will move up a gear with your customers!
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
.Your competitors are probably already on the job
We see it: digital is a factor of differentiation and redistributes the cards. An opportunity to seize, which can also pose a threat to companies that do not adapt. This is proven by the arrival of new players who sometimes go so far as to transform Industries.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
All sectors are impacted.
Digital allows you to differentiate yourself from your competitors and offer a customer experience flawless
Digital marketing is a long-term investment
A large part of the actions you carry out on digital (natural referencing, web content, guides to download, traffic acquisition and conversion strategy) will last over time. We are therefore not talking here about advertising investments or games which, by nature, are ephemeral.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing
In addition to operating 24/7, a digital marketing strategy will help you establish a relationship of trust with your prospects. Indeed, by providing answers via your blog and guides to download, you help consumers to find a solution to their problem ,in relation to your expertise.
The digitalization of your company is underway
Your boss is only talking about this: the digitalization of the company You hear about technological innovations, new business models, data, or de-materialization To meet the new expectations of management, digital marketing will be your stone that you will add to the building! Digital is a real growth driver, and an opportunity if seized in time.
Get started to learn more about digital marketing : https://linktr.ee/mlearndigitalmarketing