Give more to your client, Ms. Digital Agency!

Hello,

I had the opportunity to hear a long and convoluted discussion on what should a digital agency give to a client.
There were thoughtful conversations.
There were useful and workable suggestions.
But very few agreements. :-)
(All of those participants are so high on IQ and EQ. Yes, so unique perspectives!)

Having heard them out and I made a list of GIVING I would like MY DIGITAL Agency to give me, if I were the CLIENT.
(What kind of a client I will be, definitely an ideal client. See more my post on that here -
https://steemit.com/idealclient/@ratankk/an-advice-given-to-me-which-clients-to-have-or-avoid)

As a digital marketing agency, a client would need two parts.
One, Consulting. The other, Delivering the Digital Marketing.

Through Consulting you, should give -

1. Marketing Strategy for the next 36 months.
2. Digital Marketing Strategy for the next 24 months.
3. A Digital Marketing implementation plan for the next 12 months.

Source: https://marketoonist.com/2018/08/roiofmarketing.html

Through delivering the digital marketing campaigns, should give -

1. Traffic Generation
2. Traffic Engagement.
3. Lead Generation,
4. Lead Nurturing,
5. Revenue Generation
6. Repeats, Referrals and Cross Sells (increase the live time value of the customer),
7. Improving trend of RoAS (Return on Ad Spend) and
8. Improved RoI (€Return On Investment) and
9. a higher probability of improving EBIDTA (earnings before interest, taxes, depreciation and amortization).

Source: https://marketoonist.com/2016/10/metrics.html

Now as a digital marketing agency, you have to be good with CONSULTING PART as this forms the KENREL of what you will do in delivering the digital marketing campaigns.

Now, if my digital agency gives me both of these - the consulting part and the delivery part, in an effective and efficient manner, I tell you, I have no option but be an IDEAL CLIENT to my agency.
And more so, if they can 'deliver the promise consistently over a long period of time'!
(Wait a sec, I wrote about that too here - https://steemit.com/buildingabrand/@ratankk/let-s-build-a-brand-on-blockchain-shall-we

Either you are a digital agency or a client to a digital marketing agency, wish you the best of ideal clients!
:-)
Let's get to it!