Digital Marketing

THE SIGNS THAT TELL YOU - YOUR WEBSITE IS OUTDATED

Are you satisfied with what you see whenever you open your webpage?

I meant, are you okay with your web design and organization? If yes, congratulations! But if you aren't, then something needs to be done to improve your overall web.

My reason for saying so is quite simple - the design of your web plays a key in its success story. So, if your website can not achieve the common goal of driving traffic, how then can you or your business benefit from it financially? If I were to answer that question for you, my answer would be a straightforward “no way”.

Clearly, that isn't (I.e not benefiting from your website financially) your aim for setting up a website for your business. With that said, your website should be able to reflect your business.

To this end, you want to take care of such factors like your web’s efficiency as well as what it has to offer its visitors. A and what better way can you make sure of that, than to update your web as often as possible? Once again I would say, “no way”.

A web with an outdated design and unorganized information is definitely going to reflect negatively on your customer base, and your business eventually.

If you ain't certain about whether or not your website needs to be updated, then the following signs should help you with what to look out for.

1. The site contains too many graphics.

Trust me, you don't want your website having too many graphical designs. Such websites rarely pop up during “EO” search and you wouldn't want that to be the case of your web, would you?

Another challenge with such webs is that, you can barely succeed at updating them yourself. Even the slightest update may need you requiring the presence of the graphic designer to create the image page all over again.

It is therefore preferable you update your web by going easy on graphics and making more use of standard-based content.

This will make your site visible during “EO” searches, easy to maintain and enable its pages to download faster for the web visitors.

1. If your web is more about you, and less about its visitors

Let's get something straight here, visitors to your web aren't there to get wowed, they are there because they need a problem solved and unless your web can help with that they ain't going to have any reason to make them stay or visit again.

If your web’s content is more about your company’s history and less about your it's products. Then you should seriously consider updating, visitors to your website should know they are at the right place where they can get the solution they seek to their problems.

Update your website to focus more on the benefits of company's products or services to potential customers.

1. Same old information

It takes a very interesting content to get the reading attention of people generally, and it will take a miracle for those who visit your web to have or maintain any interest in what they have read already on their last visit.

You can't keep having same old information and expect to drive traffic or have a high conversion rate.
That's why there is a popular phrase that says, “you can't go on doing the same thing over and over again and expecting different results”.

Create new content and update your site as often as possible. You content should be useful and interesting to your web users. That way they are going to have reasons to keep coming back. Also ensure your contents are SEO friendly.

The signs above are just a few ways you can tell if your website is due for an update. However, there are other signs you may not know about. For that reason therefore, it will do your business the world of good if you employ the services of a digital marketing and professional web designing company.