GCC Digital Signage Market (2017-2023): Market Forecast By Components (Display Screens, Content Players and Software), By Display Screen Types (Single Screen, Video Wall or Multi Screen and Digital Signage Kiosk), By Display Screen Technologies (LED, OLED and QLED), By Display Screen Size (Below 40”, 40”-55” and Above 55”), By End User Applications (Government & Transportation, Retail, Healthcare & Hospitality, Education, Entertainment, Banks & Financial Institutions and Commercial Offices & Buildings), By Countries (Saudi Arabia, Bahrain & Oman, UAE, Qatar and Kuwait) and Competitive Landscape.
The GCC region is currently home to over 18,000 projects nearing completion and under construction with the combined project value of over $2.3 billion. The region hosts various international events on yearly basis and would be the host of two major events – Qatar FIFA World Cup in 2022 and Dubai Expo 2020. These factors have pushed the construction of indoor as well as outdoor infrastructure and is offering huge opportunities for the marketers to showcase their products and services on the international platform, which has led to the demand for digital signage solutions in the region.
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GCC digital signage market is forecast grow at a CAGR of 12% during 2017 to 2023. The development of commercial infrastructure owing to increasing dependence of government in the region on non-hydrocarbon economic sectors such as Tourism, Hospitality, Education and Retail has led to rapid growth of digital signage market in the GCC region. The propensity to spend of the Gulf countries on digital advertisement and continuous innovation in technology have also contributed to the growth of the market.
Amongst all verticals, retail, hospitality & government & transportation verticals have captured majority of the market revenue share in the overall GCC digital signage market. UAE, Saudi Arabia, and Qatar have led the market in terms of both revenues and volume. Key players in the market include LG, Samsung, Sharp, Panasonic, Mood Media, NEC, Sony, Toshiba, BenQ, Scala, and Navori.
The report thoroughly covers GCC digital signage market by components, display screen types, display screen technologies, display screen size, content media players, software, verticals, applications, regions, and competitive landscape. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/ high growth areas, market drivers which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.
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