- Novel Adaptation
The story of Dilan 1990 is based on the novel by Pidi Baiq. The novel had become a conversation and attracted a collection of fans when it was published in 2015. Pidi Baiq then released two follow-up books, namely Dilan 1991 and Milea in the same year. The popularity of the novel is certainly a strong capital Dilan 1990 hook the audience when it was produced into a movie.
- Simple Stories
The story theme of Dilan 1990 is quite simple. This film shows the story of love high school students named Dilan (Iqbaal Ramadhan) and Milea (Vanesha Prescilla) in Bandung in 1990. However, the simplicity is easy to make the audience feel connected. Every audience has experienced sweet romance while sitting in school.
- Promotion Strategy
Falcon Pictures production house has been aggressively promoting Dilan 1990 since mid-2017. They make a quiz to guess the main character figure and announced it on a large scale. They also diligently upload photos during the filming process. Public response is not always positive. However, it is powerful to make the public aware about the existence of Dilan 1990.
- Memes & Viral Plesetan
Efficacy of promotion strategy Dilan 1990 culminate in phenomenon in cyberspace. Many netizens made memes and plays about Dilan's bombardment for Milea. Over time, the talk of Dilan 1990 became viral. Public also curious about the film.
- Release Schedule
Dilan 1990 release at the right time. The Incursion of Ayat-Ayat Cinta 2, Hard Signal, and Love Letter For Starla The Movie is over. Opponent movie box office Hollywood Dilan 1990 was just one, namely Maze Runner: The Death Cure. Automatic Dilan 1990 easily mastered the cinema screen. Moreover, the next heaviest rivals, namely Black Panther and Eiffel I'm In Love 2 just aired three weeks later.