Direct Mail Ideas for Small Business Owners

For many small businesses, especially those who target local customers, direct mail is still a viable, effective way to grow your business. If your small business relies on direct mail but you’re looking for a few fresh ideas, or if you’re considering starting a direct mail campaign, here are a few direct mail ideas for small business owners that you should consider.

Is direct mail still an effective marketing tactic?

The short answer is yes! In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. If your target audience leans a bit older, the numbers are even more intriguing. Only 59% of people between ages 65 and 69 own a smartphone. That percentage decreases all the way to 17% as the age increases. Regardless, direct mail reaches everyone, the young and the old alike. It’s definitely worth considering and the tips below can help it be even more effective.