Since its start in 2015, nearly the time when the first assets backed by non-fungible tokens (NFTs) came out, Discord has undergone several changes that have changed the face of the platform. Initially started as a VoIP platform aimed at gamers, it suddenly went on to become a community platform for “friends and family.” Yet, the features of the platform are still game-worldly and have received a lot of positive feedback.
Some of the main features of Discord include servers, channels, and bots. Servers are to Discord as what groups mean on other platforms. The upside of Discord servers is that the capacity of an individual server is huge compared to that of other social platforms.
For Businesses
Businesses can use Discord similar to the fashion they utilize other community interaction platforms. Firstly, the classic model of creating a server and marketing your crypto brand can be a way to success. The process involves a few easy steps during server creation, but gathering a community might be a herculean task. Discord allows expirable links to be sent to people for joining a server. Servers should have multiple channels so that conversations can be divided and the chat window could be free from clutter. You can have separate channels for announcements, welcoming new members, general banter, and sub-topics, if any. It is also possible on Discord to directly message, which makes customer service interactions easier. You can use Discord’s bots to initiate conversations, release timed announcements, or even give out a puzzle to solve as an engagement tactic.
For Individuals
For individual creators who cannot afford to employ multiple people to take care of their promotions, Discord still proves to be a great choice to gain recognition. One can join different relevant servers and speak about their crypto products to gain an audience. This can be a useful boost to creating a separate server focusing on your crypto products. You can also get an experienced marketing firm that has knowledge of cryptos and Discord to run a server on your behalf, with your participation needed during exclusive sessions.