The travel industry is booming and marketing plays a vital role in the development of this industry. Ads were the backbone and an integral part of this industry. Whether B2B or B2C, advertising has been effective in reaching a wider audience using new digital technologies and travel management tools. This includes various digital marketing techniques and tools such as display ads, print ads, social media ads, paid search ads, native advertising, outdoor, broadcast, etc. Marketers in the travel industry are taking advantage of these ads and launching different strategies to generate more . income from this industry and to be at the forefront of competition.
5 reasons why display advertising is just as important in the travel industry as email marketing
Display ads have also become the primary tool of travel industry marketers, harnessing the power of display ads in their email campaigns. Let's take a look at how display advertising is revolutionizing the travel industry and how people plan and manage their business or business trips effectively.
- Display ads are visually appealing
Images speak louder than words and email campaigns with images or other rich media elements have been shown to have a higher chance of conversion. Display ads attract the online audience on a website, social media platform or any other digital medium and make them take a specific call to action, which is the ultimate goal of every marketer. The rich media ads such as text, images or video can encourage the user to click through to a landing page and make a final call to action i.e. close a deal or make a purchase.
Display or images make for an engaging and eye-catching ad that can target the right audience and place them together in a funnel that generates results. Display ads make it easier for travel companies to talk about their travel technologies and features that can help businesses in their effective travel management.
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DISPLAY ADS INCREASE BRAND AWARENESS
The images of display ads increase the likelihood of customer engagement along with brand awareness and thus benefit the companies. Rich media ads contain interactive elements such as video, audio, and clickable elements. These ads contain a call-to-action in the ad itself. In the case of PPC ads, users need to read the text on the ad and then click through to a landing page to learn more about the company and the offering. The clickable elements can be used effectively while promoting a travel technology feature by travel management companies.DISPLAY ADS TAKE A TARGETED APPROACH
Marketing is huge and all marketing activity will be in vain if the ads are not targeted to the right audience when using online advertising. It is always advisable to target the people most relevant to your business. Pub sites may prove to be the best platform to promote these ads as they are industry domain specific. For example, the advertisements related to travel industry companies better serve the purpose of the marketers when targeted and placed on travel publications. In addition, search marketing techniques such as SEM and SEO are always there to improve the targeting initiatives. Marketers can also facilitate themselves by creating specific parameters for their display ads, such as prioritizing the sites they appear on, the geographic area in which they fall, and the demographics of the place or market they address. Targeted ads perform better, which is why marketers can maximize their spend.DISPLAY ADS PROVIDE USEFUL INSIGHTS AND DATA
Display ads perform better in delivering customer insights and intent data, helping marketers get to know their target audience / customers better. Marketers can analyze this intent data or insights and measure their marketing activities using tools such as Google Analytics, Facebook analytics, etc. to track their performance. Using these insights, marketers can see exactly how many times their ads have been clicked. This further helps travel marketers organize their marketing activities and take action for their marketing campaigns based on the outcomes and results. This also helps track their investment to ensure they get the most out of it.INCREASED TURNOVER RATES IN TRAVEL TECHNICAL COMPANIES
The advantage of online displays is that marketers with their functions such as audience targeting and customer-centric approach can measure the real-time impact by using the analyzes. According to business audience marketing agency Bizo, display ads help significantly improve market response. Studies show that targeted displays by travel technology companies greatly increase conversion rates. In addition, displays help them improve sales for their business and thus generate income. This can certainly bring the travel companies a greater number of converted customers and generate more income from such loyal customers.