Consumers splurged more than $2 billion online in the first few hours of Thanksgiving shopping on Thursday, while crowds were largely thin at retailers on the eve of Black Friday, reflecting the broader trend away from shopping at brick and mortar stores.
Early discounts offered this month by chains seeking to extend this year’s shorter holiday season saw a dip in the numbers lining up at stores across the country, according to consultants and analysts making spot checks on the ground.
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