These Influencers Aren’t Flesh and Blood, Yet Millions Follow Them - The New York TimessteemCreated with Sketch.

in dlike •  6 years ago 

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From Calvin Klein to KFC, the rise of the computer-generated influencer on social media.

Human simulations have existed for years. They have dealt cards in Las Vegas, made music in the band Gorillaz and lived an approximation of real life in the Sims video game. But lately they have become more realistic and more engaging.


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