Lowe's is ditching the traditional Black Friday playbook this year. The home-improvement retailer will offer deals on merchandise from Friday, November 29 to Wednesday, December 4.Lowe's will still seek to entice Black Friday shoppers with a lucrative sweepstakes for a $500 in-store gift card.Sign up for Business Insider's retail newsletter, The Drive-Thru.Visit Business Insider's homepage for more stories.
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