American rapper Snoop Dogg, in collaboration with MOBLAND, will create digital marijuana farms in the metaverse of the project. This was reported to ForkLog by representatives of the startup.
MOBLAND intends to become a pioneer in the Grow-and-Earn concept, providing users of the virtual world with a wide range of utilities for business buildings and land plots. The metaverse of the project has a mafia theme and is considered by the team as a "crypto version of the Mafia Wars video game".
The startup was supported by Twitch co-founder Justin Kang, Terra co-founder Do Kwon, Animoca Brands and other investors.
As part of the collaboration with Snoop Dogg, the participants of the metaverse will have access to a limited collection of digital marijuana farms in the form of non—interchangeable tokens and exclusive content from the rapper's son, an NFT collector under the nickname ChampMedici.
According to the musician, it was he who suggested the idea of the release and offered MOBLAND as a partner.
"I've been watching my dad play video games all my life. Cannabis and joysticks live hand in hand with it. Therefore, I think it was an obvious decision to bring together the metaverse and digital weed," said ChampMedici.
Recall that in February, Snoop Dogg announced the transformation of his Death Row Records into the first NFT label.
In 2021, the rapper admitted that he is a Cozomo de’ Medici, who has collected a collection of hundreds of non-interchangeable tokens.