SEC-S20W5 | My Business Ideas | Advanced Marketing Strategies

Successful entrepreneurs are risk takers, they aim for growth by adding new value to their businesses. There's no successful business without new ideas and marketing strategies. As a business owner, there is always that hunger to grab different opportunities and achieve great heights.

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I own a business which is why I can attest to the fact that every business owner always have to use advanced marketing strategies once they get to a particular stage in business.

I will use the contest tips given as guideline to present my participation;

Are you innovative? Innovative Entrepreneurs Regularly Add New Products According to the Needs of their Customers and Find New Markets

I consider myself to be more of problem solver in my field of business. Sometimes, I see myself providing values, creating new ideas and always aim for improvement in the way I render my services. Therefore, I would boldly say; YES!, I AM INNOVATIVE.

To be a successful hair vendor or stylist, you must open up your mind to solve problems.

I enjoy my field of business more when I channel my energy to lifting old hairs from 0 to 100.

Here are some examples;

BEFORE	AFTER

BEFORE	AFTER

I don't just sell new hair bundles, I provide my customers what they need. In order words, being that new hairs are expensive, I always remind my customers about the old ones ( the torn or abandoned hairs). This is the most calculative part of my job and it require creative minds to uplift old hairs from 0% to 100%.

		BS means Bone Straight

The above images are feedback from my customers; all are screenshots from WhatsApp

However, feedbacks from my customers are usually encouraging so I tend to learn new things and gather more knowledge in order to satisfy their needs.

Are you Adopting or Imitating Other Business Ideas? Businesses in this Category try to Add their Strategies to the Existing Market Trends and Implement them Successfully

Once you have passion for whatever business you are doing, new ideas for the business growth will come naturally. As an innovative entrepreneur, I tend to add new strategies to my business because hair business is very competitive. You have to give the best before you can attract customers. Recently, I have kept my eyes and ears open for any opportunity that will add to my business growth. In the past, we were just used to closure wigs but currently, everyone are now going for frontal wigs.

The difference between these two is in the inches (lace size); closure is 2by4 or 2by6 inches while frontal is wider, it is 4by4, 5by5, 13by4 or 13by6 inches.

Example of 2by4 closure	Example of 5by5 closure

I pay attention to market trends and use that to set another strategy for my business.

Yes, I have an in-depth knowledge about my target customers. I deal on hairs and we all know that it is only women that make use of artificial hairs. My target customers are women, 95% of my customers are women because they wear wigs. When I'm approaching strangers for business, I go for women. I know where, how and when to render my services. Yes, I apply marketing strategies a lot in my business.

Well styled wig

For example; if I have a close contact with someone outside, especially when the person is wearing good hair, I will approach the person and the first thing I would say after greeting is; "your hair is beautiful, I make wigs and ventilate e.t.c". Women likes compliment, from there, I will proceed to proper introduction and those that are interested would want to exchange contact with me. I mix different strategies to attract audience and my best is posting often on my social media.

I have studied my customers, I know what each person likes or needs when coming to transact with me so I analyse them and act accordingly. I plan my strategies myself because I know what works for me in this stage of my business. In future, I will plan to consult marketing professionals. Here are my current strategies;

• Wear my wigs to attract audience
• Approach people when I step out or attend an event.
• Constantly post on social media platforms
• Do my best to gain more customer’s referrals; Most customers contact me directly after seeing my work outside or with their friends and family.

The above listed strategies are working perfectly for me and I am proud and ready to use advanced marketing strategies to attract more customers when the time is right.

I will invite @ninapenda, @ruthjoe and @mvchacin to join the business class.