I really liked your video. Being a product of your product means also that you identify with what you do and what you sell because you are living it yourself.
In a comment a saw that you wrote that you are looking for a product to sell. In a way the best thing to sell is to sell yourself and what you do. This can be your brand but it can also be your knowledge.
In the past I often thought that nobody would be interested in what I know until I realized that in some ways I've learned a lot of stuff and that not everybody followed the same learning path than me and that for these people my knowledge would be an added value.