Time has come to unveil DTube’s new logo that foreshadows the launch of an exciting new version of DTube.

We would like to dedicate very warm congratulations to @albanlaurent, who brought this new design to life with a very professional and artistic approach.

We wanted to take the time to elaborate a deeper reflexion on brand values, positioning and colors, so as to create a strong and unique brand identity.

New logo in the making

We have been working on a new logo for the past month. Just a quick history:

v1: August 2017


v2: January 2018

Artistic process

First @albanlaurent tried many different approaches and unleashed the creative beast. It ended up with 3 graphics tracks

Route #1: Add, record, like, share, focus

*Route #2: Cryptocurrency & community *

Route #3: Evolution & Player

Navy blue and soft red

After many debates, we decides to choose route #1 with 2 colors to determine new DTube’s identity: “Navy Blue” soothes and reassures new users and “Uni Red” dot represents the famous camera”s “rec” signal, right in line with the platform’s video focus.

Fine-tuning

From this route, many different versions were drafted, with a lot of debates around the upper or lower case “D”

And finally ...

Discover the new logo that made a full unanimity from the team:

The new DTube logo

Mobile Apps and Favicon

We know a lot of you would have loved to participate in the design process through a community event but we felt we needed to keep it simple as design appreciation is very highly subjective. However, feel free to give your opinion on other variants as a comment below!

We really hope you will enjoy this new identity, if you like to use the new design, feel free to download the media kit in the About page: https://d.tube/about

Stay tuned, a new crazy update is coming!
The DTube team

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