Individuals today are very keen about gifting the best to their beloved, but similarly, they also fret about buying something not suitable for the recipient. Thus, as gift providers are increasingly valuing consumers’ choices, gift cards are slowly replacing material gifts.
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Rapid change in consumer gifting habits is expected to positively impact the adoption of gift cards over the coming years. Other factors such as usage and operational flexibility, wider acceptance, and customized solutions are further fueling growth in the adoption of gift cards across geographies.