Introduction
Earneo network is building a platform that supports a fair sharing revenue for content uploaded. It seeks to resolve the problems facing the majority of existing video platforms. The content creators on these platforms are the ones that experience most of these issues, not the advertisers nor the owners of the platform. Some of the issues include the lack of monetization of contents, whereby creators are required to meet certain criteria before they can start earning on adverts. Another issue is an unfair sharing formula of profit made from adverts on the video contents of these creators. Likewise, censorship is the other problem of most video sharing platforms. The verification and approval of contents are done centrally and anyone that the system deems unfit for the platform is taken down, without any reason or notice. These challenges are what the Earneo network intends to resolve.
With an intent to serve the community and create a video platform where the power of censorship is giving to members of the community, the Earneo network is integrating certain technologies that will enable them to tackle the issues faced by creators on conventional video platforms. With these technologies, Earneo will offer creators an added advantage and create a platform that rewards them for their work.
The design of the technologies behind the Earneo network is for the elimination of the centrally governed video sharing platform and gives that authority to the community. Content creators can build their video content and upload to the platform, and the community will be responsible to decide if the uploaded content is compliant with the set policies and aligns with the vision of the community. These technologies include the Blockchain technology and the IPFS (Interplanetary File System) technology.
Blockchain Technology (In advertisements):
Nearly all companies are incorporating the use of the blockchain technology in their operations and processes because of the decentralized system it offers. This technology will boost the security of the content creators in the Earneo network and help them maintain the intellectual property right of their contents. Blockchain will also help to control the occurrence of fraud and improve transparency and trust between the creators and the platform.
Investors and business owners capitalize on video platforms to advertise their products and services and this has made the digital advertisement industry one of the biggest and profit-making industries in the world. However, with such an influx of funds into the industry to run adverts that promote business, there is also a surge of fraud. This fraud inhibits the efforts of advertisers and limits the number of audiences they can reach, and this translates to an ineffective promotional campaign and loss of funds. The use of blockchain technology on the Earneo network will create a decentralized marketplace that displays programmatic advertisements. With this, advertising promotions will reach the intended audience and enable the advertisers to calculate the effectiveness of their marketing efforts.
Blockchain Technology (For Transparency and Privacy):
This technology of the Earneo network protects the identity of its content creators. Blockchain allows the creators to create their accounts and connect to the Earneo platform using a third-party identity service that keeps the identity of the user safe. These users can go ahead to upload or view contents without divulging any of their personal details.
Unlike most video platforms where content creators cannot anonymously upload videos without using an account that is easily identified, Earneo, using the blockchain technology gives users the right to upload content with their privacy protected. Identity management is crucial in the digital world as there are numerous fraudulent activities and blockchain will also users on the Earneo network maintain the right to their privacy.
IPFS technology:
This is a procedural and peer-to-peer network for storing and sharing data in a distributed file system. The IPFS technology supported on the Earneo network allows that the storage of video contents be done in a decentralized manner and counters any form of censorship from a centralized entity. This technology defeats the sole authority of an administrator, as commonly seen in most platforms, and gives the power to remove any content to the community. The members of the community, using this technology, can delete any content with a rating and voting system. Voting is done using the RNO token of the Earneo network.
Similar to the blockchain, the IPFS technology stores the video contents on hundreds or thousands of computers connected within the network. These computers send any information or data needed at any given time. This system allows the acceleration of processes between nodes while providing security, improved efficiency, and retaining immutability.
USEFUL LINKS
Website: https://earneo.io/
Whitepaper: https://earneo.io/wp/whitepaper.pdf
Youtube: https://www.earneo.tube/
Telegram: https://t.me/Earneo_official
Twitter: https://twitter.com/earneodapp
Facebook: https://www.facebook.com/earneodapp/
WRITER: Washhazard