9 Simple tips to grow your social media following
Growing a brand requires getting attention from the right people at the right time.
There are a few ways to do this: Pay for ads on Google. Publish more SEO content. Or, master the art of social media marketing.
Curious about the latter? Then building an effective social media following is key.
With the right methods, it’s possible to build a social media following and an audience that engages with your content.
But how do you get these results consistently?
In this guide, we discuss how to get more social media followers (that actually interact with your brand). So continue reading to learn tips you can start using today.
2 Choose the right social media channels to get followers
With so many social media channels available, you can’t be everywhere all the time to market your brand. Today, it’s about being where your audience is and engaging with them there.
So your first step is to find out who your audience is and which social channels they prefer.
You can gather this information in several ways:
Interview or survey your prospects and customers
Use social listening tools to find where discussions in your niche are happening
Search for niche groups on various platforms (Facebook, Twitter, Reddit)
Find your competitors (they chose their social media platforms for a reason)
You can also read reports online that share platform user and usage trends for Instagram, Facebook, Twitter, Tik Tok, and others.
Once you know where your audience hangs out, it’s time to learn the platform so you can start making content that attracts followers. What type of content performs best and why? This will determine if the social media channel is right for your brand.
For instance, if your audience uses Instagram, TikTok, and Facebook, you may find Facebook is the better choice. If you don’t have a “visual” brand or industry, you’ll struggle to create the visual content needed to perform well on these channels.
3 Know your best time to post
What’s the best time and day to publish social media posts? It depends on your industry, the platform, and your audience. You’ll find a ton of posts and reports covering the ideal times to publish posts across various social media platforms. But this doesn’t mean it’ll work for your specific account or industry niche.
This is why it’s critical to find your best time to post. Look at your social media metrics on the platform or software you use to track this data, or use Sprout Social’s ViralPost scheduling feature which does the analysis about your specific account’s best time to post for you
viralpost shows your accounts optimal send times
It’ll provide insights into the days and times your posts get the most clicks, shares, and comments. Use this to guide your future publishing schedule, get eyes on your content and ultimately build a social media following that is highly engaged.
4 Actively engage with your audience
Social media isn’t a bullhorn—it’s a form of two-way communication. Use your platform to talk to (not at) your audience. You can do this by responding to comments, liking/commenting on photos, sharing relevant articles, answering questions, and sparking new conversations.
This shows your audience you’re engaged with their interest in your brand, whether it’s responding to urgent customer service questions or just showing appreciation for positive shout-outs. Audiences on social generally expect a fast response time on social, so make sure your team is set up for success. This is easier to manage using social media tools like Sprout that alert you when you receive tagged comments.
sprout social smart inbox
By actively engaging with followers, you’re doing something impactful for your business:
Building lasting relationships.
Connecting with your audience humanizes your brand, and it’s key to transforming followers and customers into loyal advocates.
5 Follow relevant brand profiles
Engaging with your audience on social media is a great start. But if you want to extend your reach, then follow relevant brands in your industry (excluding competitors).
The goal is to find other brands with similar audiences you can engage with publicly. Share their posts and add value to conversations with meaningful comments.
Doing this frequently enough will build your brand’s visibility and potentially your follower count.
Should you do the same with competitor profiles? Nope.
Following and engaging with their content will increase their reach, which is counterintuitive. If you want to gain an edge with insight into your competition, use competitive analysis tools or social listening to delve deeper into what audiences want.
Gain audience and competitor insight with social listening tools
Social listening tools enable you to tag specific keywords, and then find relevant posts published on the social platforms of your choice.
This is essential to monitoring conversations within your industry. Features like Sprout’s Listening tool pick up on mentions of your brand and give you insight into sentiment, so you know when people are praising or criticizing your brand.
Plus, you can keep an eye on what your competitors are doing without following their brand profiles. For example, you can see their posts, what others say about them and the sentiment of those posts.
What do you do with all this data once you’ve gathered it? You can boost your social media strategy by publishing high-quality content that targets similar themes and platforms as your competitors.. Notice they’re getting lots of engagement on Instagram Stories and videos? Then consider adding these formats to your publishing mix.
Or maybe they’re not doing so well with their infographics. Now you know to steer clear and avoid adding it to your content strategy.
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