Creating an engaging e-commerce store will ensure that your visitors are intrigued. But if you don't know how to rank your online store on the #1 page of Google, then all your bells and whistles won't mean much to you. You will likely miss out on organic traffic and sales as well.
In addition to helping you set up your e-commerce store, this guide will also help improve your e-commerce SEO efforts. (https://www.rankwatch.com/blog/seo-guide-for-e-commerce-platforms/)