It's becoming a thing of the past for marketers to take part in something that is financially unfeasible, time-consuming, and poorly distributed. In difficult economic times, it's vital for businesses to keep their overall revenue (or at least not lose money) while making their marketing efforts as profitable as possible. It can be hard when budgets are tight, but luckily there are strategies you can use that don't compromise your bottom line while keeping your returns high.
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