Coin is working on its own blockchain.
Good scalability by attracting new users through its mobile application, and ease of use.
Coin will have its own Desktop and already has a prototype of a mobile wallet (MVP), which is available for download from the Play Store.
The coin will have only 2 decimal places (x. 00), which is even useful for the average person who the first time sees bitcoin and doesn't understand what the hell x,00000001, and it will be easier to do russety. On the other hand two decimal places would be enough to pay commissions on the stock exchanges, which usually is 0.2%.