The End of an Era: Twitter Transformed Under Elon Musk's Leadership
On Sunday, the once-iconic text-based social media platform, Twitter, met its end as its owner, Elon Musk, made some controversial decisions, marking its 17-year journey. A new version, referred to as "X," has emerged but bears little resemblance to its former self, now resembling a White Walker—distorted and under the rule of an unlikable leader.
Twitter, once known as a reliable source of authoritative information, has now transformed into X, a platform where trolls can pay to boost their offensive content above reputable sources. Identity verification is no longer enforced, and impersonation is just a subscription away.
The situation worsens as journalists face bans and smears, while dishonest voices are promoted, leaving the rules unclear, and content moderation nearly obsolete. Vital infrastructure is crumbling, and basic features often fail to function, leaving X in a state of disarray.
This transformation began nine months ago when Musk took control, disrupting the former leadership and creating chaos within the company. Although the platform's demise might have been evident earlier, it became apparent with a sudden and disorderly rebranding.
Similar to Donald Trump's impact on the Republican Party, Musk has remade Twitter in his own image. The only difference is that the platform now carries a different name, allowing the public to differentiate it from its previous incarnation.
With the rebranding, X inherits all of Twitter's previous business problems. Musk's presence has proven toxic to advertisers and parts of the user base, making it uncertain how he plans to navigate these challenges, especially with new competition from Mark Zuckerberg and Threads.
Unfortunately, there's little hope that Musk will be able to steer X out of the iceberg-ridden waters he led it into, given his past actions and decision-making. The future of the platform remains uncertain, leaving many to wonder how it will evolve under the continued influence of its enigmatic captain.
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