Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. It is a way of promoting products or services using digital technologies.
Digital marketing can be used to promote both online and offline products and services, and it encompasses a wide range of activities, such as email marketing, social media marketing, online advertising, content marketing, and more.
The main goal of digital marketing is to reach consumers where they are spending their time, and to provide them with the information they need to make informed purchasing decisions.