1. Choose a compelling title
The goal of your subject line is to draw the consumer in. Use powerful words and sentences that inspire action.
2. Keep it Simple
The design and layout of your marketing emails will vary depending on your products and industry, but it’s generally better to err on the side of simplicity.
3. Automate as Much as You Can
Marketing automation is designed to help you scale meaningful, digital engagement for a large population of prospects.
4. Segment and Personalize
Your prospects and customers must be treated like people.
5. Don’t Annoy People
You must know when and how to email your customers. If you send emails too often, at the wrong time of the day, or containing irrelevant offers, you’re more likely to end up in the spam folder.
6. Connect Your Marketing
Automation with CRM If you run a small B2B operation or any kind of business that drives revenue through coordinated marketing and sales efforts, an integrated system is critical.⠀
7. Track Your Metrics
You should monitor how readers are engaging or not engaging with your marketing emails, but you can also use tracking codes to see what users do after they click on an email With the right tools, you can run your business, expand existing relationships and turn more prospects into customers.