2018 Dogooders Guide To The Best Cold Email Tools
Sending direct email is a tall order when you're trying to grow the reach & impact of your organization. Aren't able to have a volunteer or intern on staff for this task? The next best option is a bulk email tool.
Look for the 👍. These are my personal favorites.
Isn't sending cold emails a lowdown dirty game?
There are certain situations in life when you just have everything you need. For a brick and mortar business or nonprofit, it's when you are operating in a community that likes you and needs your offering. All you have to do in the morning is open the doors and enjoy as people come to you.
If you are running an online wing of your organization, you don't have the same visibility. You usually want to reach beyond your local community and for that you need to help people get to know you. Finding the best cold email tool for your business will give you a very cheap and fast way to get in front of other businesses or nonprofits. Search engines only work if you have great content and SEO. Social media and organic marketing usually requires a team to see real success. Email is the front door of someone's house, not the town square, and the door is almost always unlocked. With that in mind, use these tools wisely. I recommend connecting with other businesses and nonprofits on Linkedin first... It's like calling ahead before inviting yourself over. Happy emailing ~ Andy Facebook Google+ Twitter LinkedIn
2018 Dogooders Guide To The Best Cold Email Tools
Yesware.com
Alexa Rank: 12.6k Created: 2001
Yesware, circa 2001.
There's probably no one who would argue that YesWare is not a powerhouse. It is. What makes it so special?
Email Tracking
- Going with YesWare is to go with a pioneer in ushering bulk sending into a wider audience. Email tracking, knowing which emails were opened, which weren't and when can be very powerful.
- Schedule emails in advance. In some circles, you would call this an auto-responder. It's acually a way to open conversations.
- Add reminders to follow up on important emails. YesWare connects directly to your Gmail account.
- Create email templates in Gmail and dynamically fill personal info.
- Schedule meetings and create email campaigns. What more could you want!?
The SalesForce Connection
- Integrates beautifully with Salesforce CRM and provides a salesforce sidebar inside YesWare to make it that much easier.
- Automatically syncs all data to salesforce. Forget about manually updating.
- Syncs to calenders. This is pretty common today, but YesWare has had this feature for a long time now.
The Enterprise plan starts is the top of the line, gets you everything here and will only set your back $55/mo.
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MixMax.com 👍
Alexa Rank: 39.6k Created: 1998
MixMax, circa 1998.
MixMax is just simply a tool you want to have in your toolbox. You can access loads of features for free!
Awesome Gmail Upgrade
This -» /. A forward slash in the body of a MixMax enabled gmail email is a magical thing. There are so many features inside MixMax, features like:- /appointmentslink [meeting type name]Calendar Link
- /availability Launch Share Availability
- /badge Launch Social Badges
- /button Launch Call to Action
- /cal Launch Share Availability
- /calendarlink [meeting type name]Calendar Link
- /calltoaction Launch Call to Action
- /code Launch Formatted Code
- /code [search term]Insert Existing Formatted Code
- /crowdcast Launch Crowdcast
- /cta Launch Call to Action
- /event Launch Calendar Invite
- /filerequest Launch File Request
- /g [search term]Insert a Giphy
- /gif Launch Tenor
- /gif [search term]Insert a Tenor GIF
- /giphy Launch Giphy
- /meeting [time]Insert Availability
- /invite Launch Calendar Invite
- /groupscheduling Launch Group Event Poll
- /maps [search term]Insert a Map
- /poll Launch Poll
- /s [search term]Search the Web
- /social Launch Social Badges...
These are less than half of the functions available through MixMax. Start for free. Upgrade to the Small Business plan for only $24 per month on the annual plan.
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MailShake
Alexa Rank: 69.4k Created: 2001
MailShake, circa 2001.
Why do so many of these bulk sending tools use Gmail? The simple reason is deliverability- spammy emails have a higher bounce rate and that reduces the number of emails that are successfully delivered. By using Gmail, bulk deliverability tools can reduce that problem.
These are getting a bit long. No disrespect to Mailshake, their product is solid and widely respected, but so many of the features are the same here, I'll take bulletpoints directly from their $29 Basic Plan:
- Unlimited email aliases
- Email open, reply & click tracking
- Personalization
- Advanced scheduling & throttling
- Automated follow-ups
- Respond to leads (Lead Catcher)
- CRM integrations via Zapier
Add A/B testing and more with their $49 pro plan!
This is the heading
Alexa Rank: 76.4k Created: 2011
Reply.io, circa 2011.
Reply.io has been around for long enough to know the value of their product. This article is about the best cold email tools, but one look at the Reply.io landing page will reinforce the full range of scenarios that you may use a tool like this.
It isn't just for emailing strangers.
Actually I shouldn't have said this article is about sending cold emails, it's actually about sending bulk emails, in any situation, and this is what you can do:
- Inbound sales: Track site users with a different tool and upload them to Reply.io for inbound outreach
- Outbound sales:Cold email prospecting, here you come!
- Account-based Sales: Create unique campaigns for different accounts and use it to offer custom-tailored products and services.
- HR and Recruiting: Have you ever thought of using a tool like this internally? The flexibility of bulk emailing tools are a big part of what makes them great.
- PR and Linkbuilding* There are better tools for this and I don't want to let Reply steal their thunder, but yes, you can even use this tool to bulk send reporters and news outlets!
The lowest volume individual plan starts at $55 for 1000 recipients. Find the details on their pricing page.
Gmass.co
Alexa Rank: 94.6k Created: 2016
" alt="Archive.org screenshot of Gmass.co, circa 2016”>Gmass.co, circa 2016.
Gmass, like Mixmax, is primarily a Chrome extension tool that takes advantages of the power of Gmail and rides along it's shoulders like,
and generally makes you email amazing.
What can it do?
It's claim to fame is in creating "mail merge campaigns with automatic follow-up emails", but, surprise surprise, Gmass brings much more to the table.
From their Features Menu:
- GMAIL'S COMPOSE WINDOW
- TEST MODE
- GOOGLE SHEETS INTEGRATION
- SCHEDULING
- OPEN TRACKING
- CLICK TRACKING
- UNSUBSCRIBE LINK
- REPORTS
- MANUAL FOLLOW-UP CAMPAIGNS
- AUTOMATIC FOLLOW-UP EMAILS
- EMAIL LIST BUILDER
- REPLY MANAGEMENT
- BREAK GMAIL'S SENDING LIMITS
- NEW MESSAGES VS. REPLIES
- PERSONALIZATION
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Woodpecker.co 👍
Alexa Rank: 98.9k Created: 2013
Looking for a stylish, powerful cold email sending tool with a great UX? Woodpecker has you covered.
I've personally used this tool to send several thousand emails. Both the features and lack of features it brings to the task of prospecting leads are what makes it so great and satisfying to use.
Uploading email lists and scheduling emails is a breeze. You get visual analytics, performance scores and you are able to categorize your email recipients by actions, in addition to the automatic categorizations Woodpecker provides.
This is not an exclusive feature, but something I have enjoyed is the ability to automatically stop sending emails in a sequence once an email recipient has replied to an email. That's when it's time for you to jump at the opportunity to build a relationship with direct emails outside of a tool like this.
Who is this for?
- Software Houses
- SaaS Businesses
- Marketing & Lead Gen Agencies
Why not get a sense of Woodpecker.co through their copy - Get 15 cold email templates here!!
FindThatLead.com 👍
Alexa Rank: 121k Created: 2009
" alt="Archive.org screenshot of Findthatlead.com circa 2015”>Findthatlead circa 2015.
In a different post inside the free resources section at Support4Good, I will detail a number of email discovery tools, some free and some paid. FindThatLead, as the name implies, is such a tool.
Rather than focusing on it's email collection strengths, here I want to focus on the email sending capabilities inside FindThatLead.
Now, imagine you've just gathered together 2000 highly relevant emails using FindThatLead and you're ready to blast out a series of emails and start selling that product that you know people are excited about.
Using an autoresponder like Mailchimp or Aweber you would quickly run into CAN-SPAM restrictions (find the law here) that could threaten to hurt the deliverability of your campaign.
But with Find That Lead, your gmail account will do the work, and gmail has the best deliverability out there. What's better, you can find your leads and create email campaigns to deliver them all in the same interface!
JetBuzz.io
Alexa Rank: 194k Created: 2018
JetBuzz as one of the new kids on the block, is out to impress with their clean, LinkedIn focused approach to cold email prospecting. (Want classic automation tools? find them here...)
To be honest, I haven't been inside JetBuzz, but I have used a couple of similar tools like Leonard. It appears to be a LinkedIn prospecting and messaging tool that works exclusively inside LinkedIn
The danger and the potential advantage of tools like these is that they sometimes violate LinkedIn TOS, giving you a unique advantage in connecting and getting in front of potential business leads fastest and most frequently.
If that sounds like something that interests you, visit their website, check out their pricing, but be sure to take advantage of their 7 day free trial!
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Check out our discounted services for do-gooders! Start Here Best Deals Recommended!LemlistRecommended!Find That LeadRecommended!MixMax
Lemlist 👍
Alexa Rank: 244k Created: 2017
Lemlist might not be the most established player in the cold email sending software arena, but it certainly is one of, if not THE funnest of them around.
I absolutely love this platform for it's no nonsense setup path, to it's willingness to remain fun in the business world.
Too many companies feel the pressure to present an authoritative facade. Lemlist has the confidence to create a fun brand with a solid product.
How does it work?
The process is simple:
- Start off by naming your campaign.
- Add your campaign recipients .csv upload or from another list.
- Write your messages (be sure to add personalization variables) and assign them to the campaign.
- Schedule each email to create the perfect timing and email volume for your leads.
- Add your signature, personalized videos and gifs to level up your emails above the competition.
The text email plan starts at just $19/month. Try Lemlist Today!
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PropellerCRM.com
Alexa Rank: 257k Created: 2015
Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?
Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.
Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!
Are there any CONS?
This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use
Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)
Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions
If this is something you'd love to geek out on, sign up for Email Octopus now!
Other Runner Ups!
If you weren't satisfied by any of the selections above, then you are hard to please! Check out these other tools if you're still searching for the right fit.
QuickMail.io
Alexa Rank: 299k Created: 2014
" alt="Archive.org screenshot of quickmail.io circa 2014”><QuickMail circa 2014.
Publicate.it
Alexa Rank: 390k Created: 2011
" alt="Archive.org screenshot of Publicate.it circa 2012”>Publicate circa 2012.
SmartReach.io
Alexa Rank: 1.59M Created: 2017
LeadCooker.com
Alexa Rank: 3.42M Created: 2015
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