This is a question most marketing agents would love the answer to. There is no set rule for what makes a marketing email go viral. However, there are a few contributing factors that significantly increase the odds. Email marketing campaigns that take these tips and tricks into account have a much higher forward and open rate, and therefore, a much better chance of going viral.
The Four Walls
According to research, subscribers want respect, function, value, and remarkable experiences. Omevo thinks of these as the four walls of the house. Most of us wouldn’t go into a house without four walls. Don’t send marketing emails without them. People don’t want to read the “same old stuff” the entire tie and they certainly won’t forward it. Look at the major events in your industry and create special messages that will get people talking. Before sending your emails, ask yourself, “Is this something I would be talking about and sharing with friends?”
Segmentation and Personalization
Personalization and audience size also strongly correlates to forwarding rates. Personalization most definitely affects the viral rate. It appeals to the “respect” and “value” in the four walls. Additionally, quality still rules over quantity. 50,000 emails will do you no good if they are not received by a quality audience. Concentrate on sending smaller campaigns to quality niche groups in your market. This is part of the “function.” Segmentation and personalization will boost your forwards significantly.
Call to Action Button
You’ll want to include a call to action button when it’s appropriate. Of course, it’s not something that should go into every email campaign. If it does then the connotation is not important. The call to action button should be inserted when you are promoting special events or a great promotion. A properly inserted call to action button, directed at the right audience, can increase the chances of a forward by as much as 13%.
Email Marketing Software
Consider using an email marketing software. The services offer the best email marketing tools and software to generate the opens and forwards companies are looking for. An email marketing software can help with personalization and segmentation because that’s what they do. They are geared to operate within the four walls.
Not every intended email marketing campaign will go viral. However, if you follow the tips above, there is a much better chance. Pay attention to the four walls and concentrate on personalization to your niche market. Consider using an email marketing software to improve your campaign. Include a call to action button when appropriate and your marketing emails will be opened and forwarded at a much higher rate.
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