Despite its age, email is still regarded one of the most successful and profitable marketing platforms for contacting your target demographic. According to Statista, there were over 3.7 billion email subscribers worldwide in 2016, with that figure expected to rise to 4.3 billion by the end of 2022. As a result, email marketers work hard every year to come up with new tactics and approaches to increase the results of their email marketing campaigns.
It's challenging to keep up with the always shifting marketing trends, but email marketing tools may help you remain on top of them. When it comes to selling your products and services, email marketing solutions are quite handy and cost-effective. Marketers may wind up wasting a lot of time producing and delivering emails if they don't use effective tools, which reduces productivity and lowers email marketing ROI.
Email marketing techniques aid in the acquisition of new consumers, the enhancement of connections, and the encouragement of client loyalty.
Don't worry, email marketing solutions aren't always pricey and may save you time and money.
What is the definition of email marketing?
To put it another way, email marketing is the use of bulk emails to reach out to your target audience in order to advertise your products or services.
3 Main Types of Emails
Newsletters and marketing emails – provide up-to-date content, news, and offers.
Transactional emails - provide order confirmation emails, receipts, invoices, and shipping confirmation.
Behavioral emails - triggers based on subscriber actions.
How do email marketing tools work?
Email marketing tools and software are online platforms that help marketers send out bulk marketing emails at once. These tools can help you quickly and easily reach your audience at the right time.
Features of email marketing tools are:
Automation – you can automate your emails based on the actions that your recipients take and set triggers. It also allows you to set a time or date on when the email will be sent automatically.
Custom email templates – Most email marketing tools come with a certain number of free email templates and an option to build your custom templates based on your needs.
List segmentation - It allows you to segment your target audience on age, geography, needs, preferences, interest purchase history, and more.
A dashboard for analytics – This dashboard will help keep track of metrics such as open rates, click-through rates, purchases, spam rates, bounce rates, and more.
Advanced features – Added features such as polls, contests, coupons, and events come under advanced features which may not be offered by everyone.
Benefits of email marketing tools are:
Use predesigned templates
Saves time and cost-effective
Easy to create mobile-friendly emails
Automate your emails
Reach customers at the right time
Add personalized elements
Builds customer loyalty and brand awareness
Manage your email lists
Get access to analytical data
Top five email marketing tools
- HubSpot
HubSpot is one of the top email marketing platforms that is suited for every type of business. This tool is free and you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. It also comes equipped with ready-made templates to get you up and running immediately. The HubSpot CRM allows you to send tailor-relevant content and even personalized content in your emails.
Pricing – It is free for up to 2,000 emails sent per month; the upgrade starts at $50.
- MailChimp
MailChimp is the best when it comes to collecting statistics, sending emails, and improving performance. Their free plan provides you with basic email marketing features such as email creation, sending surveys, creating campaigns, and scheduling.
It also has enhanced tracking option, links to your website through Salesforce or Google Analytics and integrates with social channels like Twitter and Facebook.
Pricing – MailChimp offers free subscriptions for 2000 subscribers or 12,000 emails per month. For an unlimited account, the pricing starts from $10.
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. It supports numerous channels such as email, SMS, Facebook Messenger, push notifications, WhatsApp and more. It also allows you to automate your email delivery using behavioural triggers and easily time your communications based on your customers’ convenience.
Pricing - Omnisend offers a free plan for up to 2000 emails per day, with an upgrade starting at $16.
- GetResponse
The best part of GetResponse is that it helps you track how many subscribers view your emails, complain, unsubscribe or click on links. You can also find out the reasons behind why your email fails or unsubscribe, and improve on your emails in the future. You can also get help and support which comes in the form of FAQS, webinars, PDFs, video tutorials, a glossary and learning center articles.
Pricing – The basic plan for GetResponse starts at $15 per month with 1,000 subscribers.
- ActiveCampaigns
ActiveCampaign offers a collection of customer experience automation (CXA) tools including SMS and email marketing to site messaging and CRM functionality.
The best thing about ActiveCampaign is the automation builder that help in building automated marketing sequences across channels. It is an all-in-one solution for a business to house its CRM, email marketing, deal flow, one-on-one training and onboarding, etc.
Pricing – It starts at $7.65/month if paid annually.
- DataCaptive
Datacaptive has also come out with its very own all-in-one email marketing tool, known as ReachEngine. ReachEngine is a fully-featured email marketing application to enhance your business development with your email campaigns, lists, create/modify the templates you want, track, follow-up on your campaigns and have website tools at your disposal.
To know the pricing, you can click here!
Conclusion
I hope this post clarified what email tools are and how to utilize them to get the most out of your email marketing campaigns. You may also pick the top email marketing tools from the list above to aid in the implementation of effective email campaigns for your company.
Happy marketing!