The Android Open Source Project (AOSP) and projects derived from it usually requires flashing the firmware from the command line. It works for developers for it may not be that convenient for end-users.
Google Android Flash Tool aims to simplify everything by allowing people to flash AOSP from a web browser.
Bear in mind there are currently some limitations. First, you need to have a web browser that supports WebUSB and right now it includes Chrome, Edge (driver required), and Opera. If you use Firefox, for instance, you'll be asked to download Chrome.
The tool does not work to