It is not easy to make an Initial Coin Offering (ICO) coinage offer for a new type of digital currency. Hooking a football club with a mass of supporters is a great way of marketing.
That's what CashBet Coin, a gambling site based in California, USA. They work with Arsenal to promote ICO CashBet Coin at Emirates Stadium with a capacity of about 60 thousand seats.
Thus, Arsenal became the first football club in the world to partner with cryptocurrency providers. The partnership is expected to help socialize the public for digital currency tracking, especially CashBet Coin, through Arsenal's extensive digital and social media platforms.
"We are delighted to welcome CashBet Coin as our partner.We are looking forward to working with CashBet Coin when launching their new cryptocurrency," said Arsenal Chief Commercial Officer Vinai Venkatesham.
Not yet known how long the partnership between the two sides took place. And not all support Arsenal step is because the digital currency is still seen as a vulnerable investment and full of uncertainty.
Although the value is now very high, cryptocurrency such as Bitcoin has not yet been regulated and some countries reject it. So interested Arsenal fans are advised to be wary.
"This is a high-risk investment, digital currency is less regulated and may be difficult to convert into real money," said David Gerrad, author of Attack of the 50 Foot Blockchain.