Stephen Curry has become one of the most visible faces, if not the most, of all the NBA and the winning horse of a sports brand with still little tour within the world of basketball in the United States as Under Armor. However, the player did not hesitate a second to sign a sponsorship contract with the company with which he already has two models of his own shoe, turning his back on the same for religious reasons.
When Stephen Curry had to sign his signature on an advertising contract with Nike, the Golden State Warriors base requested that his footwear model include his favorite passage from the Bible, Philippians 4:13: "I can do all things through Christ who strengthens me" ["I can do all things through Christ who strengthens me"]. But the swoosh brand did not see it completely clear and preferred that it not be so. Reason why the last NBA MVP decided not to join ties with the Oregon company.
STEPHEN CURRY AND HIS FIDELITY TO UNDER ARMOR Since his signing with Under Armor, Stephen Curry was always treated to palmitas, to the point that the base and the brand reached an agreement to extend the sponsorship agreement until 2024. "Stephen Curry is a talent that appears only once per generation and has unprecedented influence in basketball. His work ethic, self-confidence and commitment to the community, are characteristics that make him the perfect partner to lead the growth of Under Armor in basketball and around the world. We are proud to call Stephen a family, and we are very happy to write the next chapter of our shared history, "said Under Armor Vice President Adam Peake at the time. For his part, the player could not help but be happy with the agreement, and said so. "I have felt Under Armor like family since the first day. In the first two years of our relationship we have achieved many things, on and off the field, and I am excited to be part of the brand's history during what remains of my career as a player, and even beyond. "