In 2001 the author Jim Collins published his book entitled "From Good to Great", which is considered one of the most important books on management and entrepreneurship, and the importance of this book lies in the level of effort exerted on it, as it is the result of a study conducted by 21 researchers on 1435 companies with the aim of Determining which of these companies will move from a good level to a great level while maintaining this level for many years, and the study has continued for 15 years.
Among the 1,435 companies, only 11 companies were able to move from a good level to a great level, and the researchers studied the common characteristics between these companies, to come up with many important results that all managers and entrepreneurs should pay attention to, and here are the most important points in the book.
First: the leader
The book says that the leaders of the eleven companies are all distinguished by the same qualities as the attribute of humility, and they all prefer the interest of the company or the institution over their personal interest. Chrysler Corporation of America, also one of the common traits is that they always attribute any success to their team, not just themselves.
Second: arranging the company from within.
If we want to succeed in a business, we must arrange the work environment first, and this matter is equally important in companies as well, change is a long way, so we must focus on the people who will accompany us on the journey to the great level, we must put the right people in the right places. And work to develop their skills and make use of their capabilities to the maximum degree.
Third: Moving from the comfort zone to the work area.
After we have set up the team, we should now move to the work area. At the outset we should ask questions and ideas to find out what is holding us back from moving from good to great.
Fourth: Developing the strategic plan.
When we develop the plan, it must be simple and realistic, simple, meaning that each team will understand it and understand exactly what they should do, and realistic in the sense that it is appropriate with the current resources and capabilities of the team.