Intellectual property represents an important financial and legal asset for companies, including startups. Often it is estimated that intellectual property counts more than 80% of the company's value, and for businesses in their early stages, is precisely this feature that is attractive for investments by VC companies or other sources.

Unlike other assets the company owns, the value of intellectual property may increase within an indefinite period. If the same company owns a plant, its value is fixed, with the possibility of depreciation due to the depreciation of the equipment but also the need to update the products and processes of production. Intellectual property other than protecting the brand, innovations, designs, it also creates an identity, which will contribute to its growth.

The value of the brand is determined and updated mainly based on the company's market situation and its impact on the industry where it operates. According to Forbes, Apple's value is nearly 150 billion euros and has grown significantly over the past 10 years. In addition, many important aspects of the value of an item can also be protected by registering and patenting separately the idea, design, function or structure of the product / service, depending on the importance one of these features plays in the company's overall value.

The value of the brand is determined and updated mainly based on the company's market situation and its impact on the industry where it operates. According to Forbes, Apple's value is nearly 150 billion euros and has grown significantly over the past 10 years. In addition, many important aspects of the value of an item can also be protected by registering and patenting separately the idea, design, function or structure of the product / service, depending on the importance one of these features plays in the company's overall value .

When investing money in the creation and protection of intellectual property, there is a good chance that these investments can be compensated in many different ways. Bear in mind that intellectual property can be sold as another property. But its genuine development reduces the operational risks of the company. To see how well its well-structured development is needed, Apple always looks like an illustration.

The company was required to pay $ 60 million for the "trademark" of its Ipad product in China, since earlier an other economic operator had registered it with such a name. By protecting the brand in important economic sites, you can ensure that no one else has the right to use the name or design in those countries. This prevents the company's various modifications due to the high cost and current market exposure, all of which mention the loss of investment already made in promoting the company's pre-branded product. 

Return from this post will be 60% of the cost of your voice!

The reimburse will go to all engaged steemians, who voted for this post by more than 0.001 SBD (the minimal quantity for transactions). The only exception - paid upvote services, which feels well enough and without our support. (boosters, support projects, bots...)

Look for our posts under the tag #sbdgiveaway
#SBDGiveaway: The percentage indicated in the post title of the sbd rewards will be distributed to the our UpVoters!