Using the customer segment you have already identified and researched, I'd like you to describe your prototypical customer in that segment with as much detail as you can. Include pictures, too. Tell us their story! What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.
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What is happening boss?
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