Marketing is important part of every startup . Big companies organises campaign and all , spends lot of money on marketing , while this is not possible for small business, startups as they have limited budget .Due to this some startups come with new ideas of marketing and promotion brands and helped to reach target audience at low cost.
CUPSHUP :-
In 2012 , when Siddharth Singh 👴👴was studying in Narsee Monjee Institute Of Management Study🏫🏫 , he came up with a idea named ☕☕Cupshup☕☕.Siddharth says he got this idea when he was sitting with his freinds at a tea stall. As we spend lot of time at teastall or cafe drinking tea or coffee , so the cup ☕☕ may became a media of advertisement🎉🎉. Siddharth started this idea with class project. He sticked stickers of imaginary brands on 100 cups and distributed them to nearby stall and cafe.After that he started asking🎤🎤 coustmers about the brands, did they notice or not?? And you will not belive 90% people said yes. In 2014 after graduation Siddharth and his freind sunil jain started company named ☕☕Cupshup☕☕. And till now Cupshup has been worked with more than 96 brands, which include google ,paytm, hotstar ,snapdeal etc. This startup prints stickers of various brands on papercups which are used in cafes☕☕ and ✈✈planes to serve drinks.
CASH UR DRIVE:-
Few years ago IIT passout Raghu Khanna was in traffic jam 🚦🚥🚥during college trip. That time he noticed some slogans written on trucks and stickers on police jeep🚓🚓. At that time Raghu thinked about the idea for advertising. Instead of using billboard wh6 dont we use cars?.
In 2009 Raghu started Cash Your Drive startup with only 20,000 Rs slowly this startup expanded all over the country.on average the ads on car seen by nearly 70,000 people which is more as compared with billboard, t.v., radio. And this was also beneficial for car drivers and car owner , this generates passive income for them.
AD MY BIN :-
The automobile engineer of banglur Joy Pansari and CA Ankit Agarwal when noticed increasing pollution due to lack of dustbins then they came up with the idea "Ad My Bin" . In Nov 2014 , they installed free adbins in various apartments of kolkata. Now adbins are used not only for throwing garbage but also for advertising.
Now Ad my bin have installed adbina at 🏫🏫schools-collages🏫🏫 park⛲⛲⛳⛳roads etc.
Now there is a plan to keep such a adbins on 🚅🚄metro,railway🚊🚊and other places across the country.