ESTM - Mass Adoption Made Simple

eSteem mobile app was the first app, using the Steem blockchain, that I used on my smartphone, and although I tried partiko as well, I stick to eSteem. Not because it is perfect, but beccause it works and it's the best option for me. I'm a heavy user of it, but not all the time have I used it at its full potential.

I have been posting quite a few times about not being able to use ESTM tokens, an how frustrated I was, but now I can. I commented about my problem on one eSteem post related of some update, and @good-karma answered it. The solution was simple: use your active keys to be able to promote or boost posts using ESTM tokens. Followed the advice and now I can use them, and since I can use them, I feel like collecting them more as well, by using the app, even more than before.

When I couldn't use the tokens, I wasn't paying attention too much about them and I was even feeling frustrated about not being able to boost or promote posts. I hated that fail message whenever I would try, from time to time, to use my ESTMs. Having them at hand now, for my wishful use, I also noticed that you can even buy ESTM if you run out, and feel like using more.

There's some packages available, starting from €1.09 for which you get 500 ESTM and they go up to €104.99 for which you get a whopping 50,000 tokens. How cool is that? Well, it is because that's what I call mass adoption, in this case for ESTM, and although the buying process is handled through Google's Play Store, it's nice to see that there is at least one gateway for ESTM tokens direct cash purchases.

I get why it's through Google Play, it makes perfect sense, although I don't like Google too much. The app is available for downloads on the Play Store, where any android user can find it, and why not make the token sales available through the same portal. After all, people buy all sort of games and other apps through it. Some, really useless in my opinion... but who am I to judge.

What Steemit could learn from eSteem is exactly this token sales strategy, that for me is the perfect example of mass adoption. Yes, you need to have people aware of the blockchain before they start buying Steem, but having a proper mobile app, and I don't know why it isn't any by now in the case of Steemit, would allow access to the Steem ecosystem for much more potential and future users, and would also create more demand for Steem.

The new user, who probably doesn't have too much knowledge regarding blockchain technology and cryptocurrencies would be able to on board the Steem train by simply downloading an app from the Play Store, or from the Apple store, create an account, which should be also a faster and more at ease process, buy Steem directly through the above mentioned apps, paying with his supported currency, and start steeming it. How simple is that?

In theory, very simple, but when it comes to make it a reality it seems not that simple anymore. I know that Steemit is not the only DApp to use the Steem blockchain, but lets face it, it's the most popular, I guess the first one to use the blockchain as well, and the one that I created my account with. It lacks marketing and development though, and you can't have mass adoption without these.

I find such approach much more at hand, than to access the web, through a web browser, to be able to use Steemit and create an account, to buy Steem tokens from exchanges and then transfer them to Steemit, and so on... I will say this for the last time: mass adoption has to be simple, to be served under the nose of everyone and to make it attractive to the public. Mass adoption should not involve delays, struggles for the user, and complicated schemes. At least not in my opinion. What's yours?

Thanks for attention,
Adrian